Measuring the ac magnetic response of a type II superconductor provides valuable information on the pinning landscape (pinscape) of the material. We use strong pinning theory to derive a microscopic expression for the Campbell length λC, the penetration depth of the ac signal. We show that λC is determined by the jump in the pinning force, in contrast to the critical current jc which involves the jump in pinning energy. We demonstrate that the Campbell lengths generically differ for zero-field-cooled and field-cooled samples and predict that hysteretic behavior can appear in the latter situation. We compare our findings with new experimental data and show the potential of this technique in providing information on the material's pinscape. 74.25.Op, 74.25.Wx, 74.25.Ha Technologically useful superconductors are of second type and acquire their desired transport and magnetic properties through vortex pinning, i.e., vortices [1] get immobilized by material defects. The characterization of the pinning landscape (or pinscape) is of great importance but presents quite a formidable task. Measurements of dc transport properties, either dynamically through the current-voltage characteristic [2] or statically through magnetization [3], are standard techniques used to gain information on the pinscape. Similarly, the ac magnetic response of superconducting samples [4] provides insight into the shape of pinning potentials. Unfortunately, the relation between the measured penetration depth of the ac signal, the so-called Campbell length λ C , and the parameters of the pinscape is only known on a phenomenological level. In this letter, we present a microscopic derivation of the Campbell length within the framework of strong pinning theory, thereby providing access to microscopic parameters of pinning defects and substantially enlarging the scope of applications of this measurement technique.Probing superconductors via their ac magnetic response goes back to the 60-ies and culminated in Campbell's work [4] which provided the first consistent explanation of the penetration phenomenon (see Refs.[5] for further developments): for small ac magnetic-field amplitudes h ac and frequencies ω, vortices oscillate reversibly within their pinning potentials (described as harmonic wells α x 2 /2), with the external signal h ac penetrating the sample on a distance λ C ∝ B/ √ α of order micrometers. Later work by Lowell [6] and Campbell [7] provided a more quantitative but still phenomenological understanding within a model pinscape. Here, we make use of the strong pinning scenario allowing us to perform a quantitative and microscopic analysis of the ac magnetic response. In particular, we find the dependence of the Campbell penetration depth λ C on the vortex state, e.g., the critical (Bean [3]) state with a linear vortex density gradient supporting the critical current density j c or a field-cooled state with a constant induction B, and predict the occurrence of new hysteretic effects. The comparison with recent experiments [8] confirms...