“…To have a proper Business Case implemented there are three main phases equally relevant and supported by the organisation's strategy: Once the different phases are completed the organizations, managed by the project manager who has overall accountability for realizing the benefits (Olsson, 2018;Zwikael et al, 2018), should be able to achieve several objectives. For instance, having the three phase's execution allied to the good business case practices, the organisation will be able to achieve several objectives, such as: Provide the organisation with technical and managerial highly proven tools within the business and scientific worlds; Avoid / Restrict any the human component of initiatives' analysis, by implementing an effective business case where two different people or teams, in the same circumstances, will reach the same conclusion about the project return; Minimise assumptions and projects subjectivity during project analysis; Get the organisation to read, interpret and anticipate market needs, leveraging the number of initiatives proposed; Ensure projects proposals are aligned with the strategic objectives and contribute to achieve them; Support the decision-making process in order to be fair, rational and able to ensure the creation of value, avoiding unwanted outcomes in project results at the benefits' realisation stage; Support business managers on how to apply resources to maximise creation of wealth and organisational efficiency; Encourage and increase the corporate intelligence through proposals and initiatives that add value.…”