2021
DOI: 10.23913/ricea.v10i19.159
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El tequila para consumo nacional como una ventana de oportunidades para el pequeño productor agavero

Abstract: El objetivo de la presente investigación fue determinar el grado de conocimiento que los pobladores de la Zona Metropolitana de Guadalajara (integrada por los municipios Guadalajara, Tlajomulco de Zúñiga, Tlaquepaque, Zapopan y Tonalá) tenían en cuanto al tequila y a las marcas producidas en los Altos de Jalisco. Para ello, se diseñó una encuesta conformada por cinco preguntas, la cual fue aplicada en la plaza central, centro o zócalo de cada municipio. Los resultados demuestran que la grandes marcas al ser ad… Show more

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“…Tequila is considered the most representative drink in Mexico, a job and currency generator of foreign exchange for its sales abroad. In 2016, Jalisco obtained $1.6 billion dollars in tequila exports abroad growing to $2.3 billion dollars in 2020 while the industry generated 70,000 jobs [ 16 , 17 ]. Tequila is obtained from Agave tequilana or blue agave, which can only be grown in regions known as Denomination of Origin of Tequila (DOT).…”
Section: Introductionmentioning
confidence: 99%
“…Tequila is considered the most representative drink in Mexico, a job and currency generator of foreign exchange for its sales abroad. In 2016, Jalisco obtained $1.6 billion dollars in tequila exports abroad growing to $2.3 billion dollars in 2020 while the industry generated 70,000 jobs [ 16 , 17 ]. Tequila is obtained from Agave tequilana or blue agave, which can only be grown in regions known as Denomination of Origin of Tequila (DOT).…”
Section: Introductionmentioning
confidence: 99%