El profesional de las Relaciones Públicas en Galicia: el caso de los principales ayuntamientos gallegos / Professional Public Relations in Galicia: the case of the main Galician city councils

Gestal, Montse Vázquez; Souto, Ana Belén Fernández

doi:10.5783/rirp-7-2014-03-25-38

Cited by 5 publications

(3 citation statements)

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“…This need has led to the specialization of the figure of the communication director over the years (Costa, 2011;Fernández-Souto and Puentes-Rivera, 2014;Fernández-Souto and Vázquez Gestal, 2014;Dircom, 2015;Cabrera Cabrera, 2015;ADECEC, 2008) and that there keeps increasing the number of graduates or bachelors performing tasks related to communication management.…”

Section: About the Professionalization Of The Sectormentioning

confidence: 99%

Communicational management of Football clubs: Analysis of communication departments from LaLiga

Fernández-Souto¹,

Gestal²,

Puentes-Rivera³

2019

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Este artículo estudia la gestión de la comunicación que llevan a cabo los principales equipos de fútbol españoles. Se investigan los recursos humanos y materiales con los que cuentan para ello y se comparan con la realidad de otras organizaciones. Metodología: Se recurre fundamentalmente a una entrevista semiestructurada con responsables de comunicación o directivos de los 122 clubs de Primera, Segunda y Segunda División B del Campeonato Nacional de Liga. Resultados: El 93% de los equipos cuenta con gabinetes o estructuras internas de comunicación, al frente de los cuales ejercen profesionales titulados mayoritariamente (69%) en Periodismo. El 70% cuenta, además, con planes estratégicos de comunicación y sólo un 50% reconoce externalizar servicios de esta naturaleza. Discusión y conclusiones: Pese a la intensa labor comunicativa de estas organizaciones, se observa en general una importante falta de profesionalización y de formación académica específica, con grandes diferencias entre clubes y categorías. [EN] Introduction: This article studies the communication management performed by the main Spanish football teams. The staff and material resources dedicated thereto are investigated and compared against the reality of other organizations. Methodology: Essentially a semi-structured interview is conducted with staff responsible of communications or managerial staff from the 122 clubs of First, Second division and the Second B Division of the National Championship of La Liga. Results: 93% of football teams have communication offices or in-house communication structures, where mostly (69%) work, professionals graduated in journalism. In addition, 70% have strategic

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Section: About the Professionalization Of The Sectormentioning

confidence: 99%

Communicational management of Football clubs: Analysis of communication departments from LaLiga

Fernández-Souto¹,

Gestal²,

Puentes-Rivera³

2019

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“…There are also many studies on communicative management in the public and social domains, such as universities and research centres (Simón, 2015), local councils (Fernández-Souto & Vázquez-Gestal, 2014), provincial governments (Puentes-Rivera, 2017), migrants' centres (Fernández-Souto, Puentes-Rivera & Vázquez-Gestal, 2018c), public radio and television and their transparency and accountability policies (López-López, Puentes-Rivera & Rúas-Araújo, 2017), NGOs (Salvador i Peris, 1999), or the general profile of communication managers (DIRCOM, 2018).…”

Section: Corporate Communication In Spainmentioning

confidence: 99%

The communicative management of large companies in Spain: structure, resources and main challenges of those managers

Souto¹,

Puentes-Rivera

Gestal

2019

Communication & Society

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This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the article will outline the main concerns that these organisational structures have with regard to the day-today management of business communication (transparency, reputation, identity, etc.). To do this, the object of the study is made up of the main companies in the Spanish continuous market, some of them included in the Ibex 35 in 2018. This population has been selected because it has the greatest impact on the national economy and is susceptible to greater information transparency.

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“…Esta necesidad ha llevado a que la figura del director de comunicación se haya ido especializando con el paso de los años (Costa, 2011;Fernández-Souto & Puentes-Rivera, 2014;Fernández-Souto & Vázquez Gestal, 2014;DIRCOM, 2015;Cabrera, 2015;ADECEC, 2008), y se siga incrementando el número de graduados o licenciados que ejercen labores de dirección de comunicación.…”

Section: Sobre La Profesionalización Del Sectorunclassified

Gestión de la comunicación en las competiciones deportivas regulares: Fútbol sala, voleibol, baloncesto y balonmano en España (Management of communication in the main sports leagues: Indoor soccer, volleyball, basketball, and handball in Spain)

Souto

Rivera

Gestal

2018

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El presente artículo pretende analizar la gestión de la comunicación en los equipos deportivos que juegan en las máximas categorías de las ligas españolas de fútbol sala, baloncesto, voleibol y balonmano, investigando, mediante entrevista semiestructurada con responsables de los mismos, la existencia o no de departamentos y planes de comunicación en su seno, el perfil académico de sus profesionales y el grado de externalización de estas labores. Se analizan, además, las diferencias existentes en la gestión comunicativa de unos y otros deportes y se reflexiona sobre esta realidad en otros ámbitos. Se trata de un estudio novedoso que parte del hecho de entender la comunicación, profesional y bien gestionada, como un reto o necesidad imprescindible para equipos de diferentes deportes y categorías, no sólo para los multimillonarios clubes de LaLiga de fútbol, a fin de conseguir mayor proyección mediática y visibilización social. En este sentido, se tomó como hipótesis de partida la existencia de una alta profesionalización en la gestión de la comunicación de los equipos analizados, dado que todos ellos compiten en su correspondiente categoría de honor. Pese a ello, ha quedado demostrado que existen grandes diferencias entre unos equipos y otros, entre unos deportes y otros y que, en todo caso, la profesionalización de la comunicación en estos ámbitos dista aún mucho de ser completa.Abstract. This article aims to analyze the management of communication in sports teams playing in the highest categories of the Spanish leagues of futsal, basketball, volleyball, and handball. The presence (or not) of team communication departments and plans, the academic profile of the staff, and the degree of outsourcing of these tasks were investigated through semi-structured interviews to those in charge of it. In addition, the differences in the communication management between sports are analyzed, reflecting on this reality in other areas. This is a novel study that originates from the understanding of professional and well managed communication as a challenge or essential need for teams of different sports and categories, not only for the multimillionaire LaLiga football clubs, in order to achieve greater media projection and social visibility. In this sense, we hypothesize that there exists a high level of professionalism in the management of communication in the teams analyzed, for they all compete in their corresponding category of honor. Despite that, great differences between teams and between sports were shown. In addition, professionalization of communication in these areas is still incomplete.

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El profesional de las Relaciones Públicas en Galicia: el caso de los principales ayuntamientos gallegos / Professional Public Relations in Galicia: the case of the main Galician city councils

Cited by 5 publications

References 1 publication

Communicational management of Football clubs: Analysis of communication departments from LaLiga

Communicational management of Football clubs: Analysis of communication departments from LaLiga

The communicative management of large companies in Spain: structure, resources and main challenges of those managers

Gestión de la comunicación en las competiciones deportivas regulares: Fútbol sala, voleibol, baloncesto y balonmano en España (Management of communication in the main sports leagues: Indoor soccer, volleyball, basketball, and handball in Spain)

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