El índice cuantitativo de calidad web como instrumento objetivo de medición de la calidad de sitios web corporativos

González-López, Óscar R.; Palacios, Tomás Manuel Bañegil; Mateos, María Buenadicha

doi:10.1016/j.iedee.2012.07.004

Cited by 14 publications

(9 citation statements)

References 45 publications

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“…Regarding the analysis itself, a large number of studies refer to a series of indicators that can be grouped into four major types: Technical, commercial, content-related, and design-related [25,26]. From the perspective of market orientation, websites are evaluated by identifying users as potential clients, leading the evaluation to focus more on aspects related to the promotion of activities, online transactions, and details of products and services [27].…”

Section: Methodsmentioning

confidence: 99%

Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism

et al. 2020

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The role that information and communication technologies (ICTs) play in business management is currently a topic of increasing interest. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the competitiveness of the tourism industry. However, evidence has been found that the tourism industry encounters difficulties when it comes to adopting these technologies and effectively applying them to e-commerce. The aim of this study is to analyze whether the websites belonging to industrial tourism facilitate effective communication with their target audiences. To this end, we propose and implement a model for analyzing websites based on the content analysis technique, considering the dimensions of information, communication, e-commerce, and additional Functions. This model is applied to 128 tourism resources in Catalonia with the aim of identifying opportunities arising from the use of Web 2.0 tools and addressing identified weaknesses and thus enabling more competitive management in the industry.

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Section: Methodsmentioning

confidence: 99%

Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism

et al. 2020

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“…In terms of the analytical approach, much research refers to a series of indicators that can be grouped into four main classes; these are commercial, technical, content-related, and design-related [45][46][47][48][49][50]. Some researchers introduce the perspective of market orientation.…”

Section: Methodsmentioning

confidence: 99%

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

et al. 2018

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Abstract:The impacts of climate change are affecting ski tourism in Europe's southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

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“…En cuanto al enfoque del análisis, una gran número de estudios hacen referencia a una serie de indicadores que podemos agrupar en cuatro grandes tipos: técnicos, comerciales, relacionados con el contenido y relacionados con el diseño (CristobalFransi, 2006;Chiou et al, 2010;González et al, 2013). Desde la perspectiva de la orientación al mercado se evalúa los sitios web identificando a los usuarios como clientes potenciales, por lo cual los evaluadores se centran más en aspectos relacionados con la promoción de las actividades, transacciones en línea y detalles de los productos y servicios (Álvarez, 2014).…”

Section: Metodologíaunclassified

Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña

Fransi

Salla

Ramón

2017

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Resumen. El papel de las TIC en la gestión empresarial constituye actualmente un tema de creciente interés tanto para académicos como para profesionales. La Web 2.0 se ha revelado como una importante fuente de innovación que contribuye al desempeño organizacional y a la mejora de la competitividad de las empresas del sector agrario. A pesar de ello, se han encontrado evidencias que revelan las dificultades para la entrada de estas tecnologías en las empresas del sector agroindustrial y su aplicación para un efectivo comercio electrónico. De acuerdo con lo anterior, la presente investigación busca conocer si los sitios Web de las cooperativas oleícolas facilitan una comunicación eficaz con sus públicos objetivo y están adaptadas al comercio electrónico. Para ello, se propone y aplica en primer lugar un modelo para el análisis de las páginas Web de las cooperativas de aceite, basado en la técnica de análisis de contenido, considerando las dimensiones de Información, Comunicación, Comercio electrónico y Funciones Adicionales. En segundo lugar se aplica la metodología eMICA (Extended Model of Internet Commerce Adoption), para identificar las oportunidades derivadas del uso de las herramientas Web 2.0 y mejorar las carencias detectadas para conseguir una gestión más competitiva. De los resultados podemos extraer que todavía queda mucho margen de mejora en la adopción del comercio electrónico por parte de cooperativas catalanas del sector oleícola. El hecho de que únicamente el 5,8% de los sitios Web hayan alcanzado la fase 3 en el modelo eMica, indica el escaso grado de madurez funcional alcanzado por las cooperativas en el desarrollo de sus sitios Web. Los resultados del análisis del contenido web corroboran estas afirmaciones. Palabras clave: cooperativas; comercio electrónico; sector oleícola; análisis contenido web; modelo eMICA; Web 2.0. Claves Econlit: P13; L81; M31.[en] Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives Abstract. Nowadays the role of ICT in business management is a subject of growing interest to both academics and professionals. Web 2.0 has emerged as an important source of innovation that contributes to organizational performance and improving the firm's competitiveness in the agricultural sector. However, evidence has been found that reveal the difficulties for the entry of these technologies in agribusinesses and their application for effective e-commerce. According to the above, this research seeks to know whether the Web sites of the olive cooperatives facilitate effective communication with their target audiences and are tailored to electronic commerce. In order to do this, it is proposed first of all, a model for the analysis of Web pages oil cooperatives, based on the _____________ 1 Universidad de Lleida, España E-mail: ecristobal@aegern.udl.cat, ymontegut@aegern.udl.cat, ndaries@aegern.udl.cat 2 Cristóbal, E., Montegut, Y. y Daries, N. Revesco. (124) 2017 content analysis technique, considering the dimensions of Information, Comm...

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El índice cuantitativo de calidad web como instrumento objetivo de medición de la calidad de sitios web corporativos

Cited by 14 publications

References 45 publications

Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism

Industrial Heritage 2.0: Internet Presence and Development of the Electronic Commerce of Industrial Tourism

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña

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