El Carmen De La Fundación Rodríguez-Acosta. Una Indagación Gráfica

López, Esteban José Rivas

doi:10.4995/ega.2011.1115

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The “Carmen de la Fundación Rodríguez-Acosta,” also known as Carmen Blanco, is a heritage complex classified as a Site of Cultural Interest within Spain. The complex (in Spanish, known as a carmen ) consists of the home, studio and gardens that once belonged to the Granada-born painter José María Rodríguez-Acosta (Rivas-López, 2011). Located on Colina del Mauror hill overlooking the city of Granada, near the Torres Bermejas fortress and the monumental complex of the Alhambra, this carmen is now home to the Fundación Rodríguez-Acosta.…”

Section: Methodsmentioning

confidence: 99%

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Crespo‐Almendros

Prados‐Peña

Porcu

et al. 2022

ARLA

View full text Add to dashboard Cite

Purpose This study seeks to analyze the influence of the consumer's perceived benefits deriving from two different promotional incentives offered via social media on the perceived quality of the heritage complex.Design/methodology/approach A quasi-experimental study was carried out among online users, implementing two different promotional stimuli. Facebook was selected as the social network through which the promotional incentives were offered in the experiment. The sample was obtained via a panel of Internet users provided by Sondea Internet SL.Findings The results showed that the benefits perceived by the tourists will depend on the sales promotion type offered. On the one hand, free VIP pass was found to be mostly related to hedonic benefits that positively affect perceived quality. On the other hand, 2 × 1 offer would be perceived as a utilitarian benefit and is likely to exert a fairly negative effect on perceived quality.Practical implications Tourism managers and practitioners are encouraged to analyze the characteristics of certain types of sales promotions, as each promotional incentive bears different values and associated benefits. The findings of this study suggest managers and practitioners to implement non-monetary promotions to enhance brand equity and perceived quality. Thus, it is paramount for the managers of cultural institutions and heritage sites to trust in sales promotions which can be very helpful if they are designed carefully.Originality/value This study pioneers the analysis of the impact of the benefits associated with different typologies of sales promotions on social networks on the perceived quality of a heritage site.

show abstract

Section: Methodsmentioning

confidence: 99%

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Crespo‐Almendros

Prados‐Peña

Porcu

et al. 2022

ARLA

View full text Add to dashboard Cite

show abstract

Relaciones proyectivas en la arquitectura del Carmen Blanco

López

2015

EGA, Rev. expr. gráf. arquit.

View full text Add to dashboard Cite

El trabajo pretende indagar sobre los denominados de modo clásico como Instrumentos de Control Formal de la Arquitectura, que hubieron de ser empleados en el proceso de proyectación del Carmen Blanco, edificación que actualmente podemos contemplar dominando la ciudad de Granada desde su posición estratégica sobre la colina del Mauror. Efectuando una aproximación al referente objeto de estudio con las herramientas del análisis arquitectónico, se ha descubierto cómo la traza del edificio parte de un desarrollo con base en la razón de Proporción Cordobesa como regla primigenia, que es suplementado por la Sección Áurea y su gnomon para el dimensionamiento y posicionamiento de determinados elementos auxiliares.Estos resultados, en superposición a los de investigaciones anteriores relacionadas con la génesis del Carmen, corroboran que sin duda alguna nos encontramos ante una arquitectura trazada de manos de un arquitecto, el granadino José Felipe Giménez Lacal.

show abstract

El Carmen De La Fundación Rodríguez-Acosta. Una Indagación Gráfica

Cited by 2 publications

References 0 publications

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Relaciones proyectivas en la arquitectura del Carmen Blanco

Contact Info

Product

Resources

About