El argumento de responsabilidad social de la industria tabacalera en Brasil

Over the last decade, the Brazilian alcohol industry - which for years has ignored alcohol problems - inaugurated responsible drinking programs (RDPs). This paper reports findings from an exploratory study that investigated the RDP-related activities of six leading alcohol companies in Brazil (three national, three transnational) focusing on program goals and components, target populations and evaluation methods. Interviews were conducted from October 2007 to February 2008 with nine key-informants, and 71 corporate documents were collected along with additional web information about the programs. Content analysis of interviews and institutional documents was used to identify the companies' RDP activities. Three types of RDPs were found that focused respectively on institutional action, drinking and driving, and underage drinking. All three transnational firms were involved in RDPs, whereas national firms demonstrated limited involvement. The majority of RDPs were implemented using television. No targeted research appears to have been undertaken by the companies to assess the efficacy of the strategies in terms of changes in drinking behavior. The evidence for both national and transnational firms means that is difficult to confirm that the responsible drinking programs produced so far in Brazil have been undertaken to systematically reduce alcohol problems, or mainly as part of a public relations strategy to reduce criticism and potentially forestall government regulations (Babor, 2006, 2009; Jernigan, 2009).

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‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

Pantani

Sparks

Sanchez

et al. 2012

Social Science & Medicine

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Understanding the relationship between sales of legal cigarettes and deaths: A case-study in Brazil

Szklo

Iglesias²,

Souza

et al. 2017

Preventive Medicine

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Tobacco industry presence and practices in Mozambique: a ‘chaotic’ but worthy market

Nguenha

Bialous²,

Matavel

et al. 2022

Tob Control

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BackgroundMozambique has experienced a series of tobacco industry consolidation both in tobacco leaf buying and processing, and in cigarette manufacturing and marketing. The growth of the tobacco industry presence in Mozambique was followed by an increase in tobacco industry’s Corporate Social Responsibility (CSR) activities. This is the first paper to describe the history of tobacco industry activities in Mozambique, a party to the WHO Framework Convention on Tobacco Control (FCTC).MethodsWe reviewed industry documents and associated web-based information. Industry documents (1990–2021) were identified through University of California San Francisco’s Truth Tobacco Industry Documents Library. We followed with a search of web-based sources pertaining to the tobacco industry in Mozambique. We complemented our analysis with select media sources to identify statements by government officials in relation to the tobacco industry. We mapped major tobacco industry players, industry partnerships and corresponding CSR activities.ResultsTobacco production increased substantially in Mozambique in the 1990s when tobacco companies began targeting African countries. The increased attention to tobacco production, trade and sales in Mozambique was coupled with greater industry involvement in CSR activities. We identified 10 tobacco industry CSR programmes in Mozambique. Most of the CSR programmes focus on health including HIV/AIDS, social issues and environmental issues.ConclusionsSimilar to other tobacco-growing countries, the industry facilitated an increase in tobacco production and continues efforts to increase the tobacco consumption market while engaging in CSR activities focused on social and environmental issues. As in other countries, CSR initiatives in Mozambique enhance industry’s reputation. Importantly, these CSR programmes and partnerships breach national laws and the provisions of the FCTC. The continuation of these programmes suggests limited attention within government to protect public policy from industry interference in compliance with Article 5.3 of the FCTC.

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El argumento de responsabilidad social de la industria tabacalera en Brasil

Cited by 6 publications

References 1 publication

‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

Understanding the relationship between sales of legal cigarettes and deaths: A case-study in Brazil

Tobacco industry presence and practices in Mozambique: a ‘chaotic’ but worthy market

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