EHSSA-22 & BLTST-22 May 25-27, 2022 Barcelona (Spain)

Abstract

Informed by theoretical reflections the article presents a review of the literature that focuses on television in the self-media age. The main objective of the research outlined in the paper is to rethink the role currently played by television from multiple perspectives and question the position of the medium in contemporary digital societies. Research shows that the main strength of television is the attractiveness of its content, its flexibility, and the experience it offers to its viewers. The numerous studies reviewed provided us with enough information to conclude that television has been able to adapt and has discovered new forms of storytelling without ever losing sight of the way television consumption has evolved on multiple platforms.