2016
DOI: 10.1108/ijchm-03-2015-0151
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Efforts to globalize a national food

Abstract: Purpose This paper aims to gain insight into the preferences of US customers regarding Korean food, and to categorize these customers according to the reasons for their preferences. Design/methodology/approach The study was conducted with a sample of customers in Korean restaurants in the USA. Findings Cluster 1 was a group whose members were attracted to Korean culture; Cluster 2 was a group whose members were passionate about Korean food; Cluster 3 was a group seeking healthy and exotic food; and Cluster… Show more

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Cited by 30 publications
(5 citation statements)
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“…In tourism research, attributes and characteristics have been identified, and the consumption experiences of visitors have garnered significant attention (Jeaheng and Han, 2020; Sthapit et al , 2021). Attributes are defined by Kim et al (2016) as the features or benefits of products or services. According to Kissileff (2000), a food attribute is a characteristic of a food property that may be consumed.…”
Section: Literature Reviewmentioning
confidence: 99%
See 2 more Smart Citations
“…In tourism research, attributes and characteristics have been identified, and the consumption experiences of visitors have garnered significant attention (Jeaheng and Han, 2020; Sthapit et al , 2021). Attributes are defined by Kim et al (2016) as the features or benefits of products or services. According to Kissileff (2000), a food attribute is a characteristic of a food property that may be consumed.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Kim et al (2009) classified regional food consumption into three categories: physiological food, individual demographics and motivational food. The research conducted by Kim et al (2016) divided restaurant success factors into four categories: cleanliness, promotion and convenience, responsiveness, and food quality. In contrast, Andersson et al (2017) categorized gastronomic experiences into three categories: sensory, cultural and social.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…The research is essential because it will contribute to literature and practice. In the literature, there are studies examining ethnic food consumption [22,26], reasons for ethnic food preference [20], and reasons for choosing ethnic restaurants [11]. Studies on Turkish cuisine were mainly carried out in Turkey.…”
Section: Introductionmentioning
confidence: 99%
“…In the field of gastronomy, segmentation has been acknowledged as being a useful tool to facilitate the development of strategies for the marketing of this tourism service (Seongseop, Choe & Lee, 2016). To segment restaurant customers, previous studies have used socio-demographic variables (e.g., gender, income, nationality) and socio-psychological variables (e.g., value, lifestyle, personality).…”
Section: The Segmentation Of Markets In the Restaurant Industrymentioning
confidence: 99%