Efforts to Enhance Service Quality: The Roles of Innovation Capability and Service Recovery
Ronnie Togar Mulia Sirait,
Maretta Ginting,
Fridawati Maduwu
et al.
Abstract:This research aims to discuss the service quality issue at 4-star hotels in Medan. Next, build a model on how to enhance service quality. A sample of 560 guests was taken by random proportional from each hotel. Structural equation models with the lisrel software supported. Market orientation influences innovation capability and service quality. Value co-creation influences innovation capability, service recovery, and service quality. Innovation capability influences service recovery. Innovation capability med… Show more
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