“…Such setting with somewhat variation is widely applied in the video rentals (Dana and Spier, 2001;Mortimer, 2008;Cachon and Lariviere, 2005;Gerchak et al, 2006;Van der Veen and Venugopal, 2005) and the internet content services (Foros et al, 2009). The non-consigned R-S arrangement is also an effective mechanism for collaborative new product development in intercompany alliances (Bhaskaran and Krishnan, 2009). Some work in this stream deals with agent-based negotiation systems (Giannoccaro and Pontrandolfo, 2009), three-staged supply chain (Giannoccaro and Pontrandolfo, 2004), two-period newsvendor problem (Linh and Hong, 2009), and the effect of joint adoption of R-S and advanced booking discount programs (Bellantuono et al, 2009).…”