Objective: Near-misses are a structural characteristic of gambling products that can be engineered within modern digital games. Over a series of preregistered experiments using an online slot machine simulation, we investigated the impact of near-miss outcomes on subjective ratings (motivation, valence) and two behavioral measures (speed of gambling, bet size). Method: Participants were recruited using Prolific and gambled on an online three-reel slot machine simulator that delivered a one in three rate of X-X-O nearmisses. Study 1 measured trial-by-trial subjective ratings of valence and motivation (Study 1a, n = 169; Study 1b, n = 148). Study 2 (n = 170) measured spin initiation latencies as a function of the previous trial outcome. Study 3 (n = 172) measured bet size as a function of the previous trial outcome. Results: In Study 1a, near-misses increased the motivation to continue gambling relative to full-misses, supporting Hypothesis 1. On valence ratings, near-misses were rated significantly more positively than full-misses, in the opposite direction to Hypothesis 2; this effect was confirmed in a close replication (Study 1b). In Study 2, participants gambled faster following near-misses relative to full-misses, supporting Hypothesis 3. In Study 3, participants significantly increased their bet size following near-misses relative to full-misses, supporting Hypothesis 4. Conclusion: Across all dependent variables, near-miss outcomes yielded statistically significant differences from objectively equivalent full-miss outcomes, corroborating the "nearmiss effect" across both subjective and behavioral measures, and in the environment of online gambling. The unexpected findings on valence ratings are considered in terms of boundary conditions for the near-miss effect, and competing theoretical accounts based on frustration/regret, goal generalization, and skill acquisition.
Public Health Significance StatementNear-misses are a structural design feature of modern gambling products that have been linked to excessive gambling. Some recent research has questioned the behavioral impact of near-misses. This series of replications indicates that near-miss outcomes in slot machine gambling influence a range of gambling behaviors relevant to harm reduction policy. The reliability of such effects-achieved through replication-is crucial for guiding policy around these outcomes, which can be engineered into modern gambling products.