A series of new six (anilido)-five (thiazole) membered ring boron difluoride dyes, namely BFs, have been synthesized from the corresponding para-and meta-substituted 2-(2'-methylaminophenyl) benzothiazoles through complexation with boron trifluoride. Depending on the substituent effect, the derivatives can switch the emission properties from fluorescence with 100 % emission yield to slim fluorescence but > 90 % triplet state population and peak wavelength tuning from 490 nm to 610 nm. Compared with non-complexed precursors, the rigid, highly planar structure and significantly red-shifted absorption and emission for BFs indicate that the boron center facilitates the formation of a bridge leading to increased rigidity, and is also involved in π-conjugation, increasing the transition dipole and suppressing the nonradiative internal conversion. Together with optical ~100 % transparent window around 325-375 nm, BFs may find unique applications, among which the fluorescence up-conversion via triplet-triplet annihilation is demonstrated.