“…Next, we describe the main input and output measures used in previous DEA studies of retailing services. The main inputs used were floor area, number of employees, stock and operational expenses (see Athanassopoulos and Ballantine, 1995;Thomas et al, 1998;Grewal et al, 1999;Keh and Chu, 2003;Barros and Alves, 2004;Camanho et al, 2009). The outputs can include sales value (in Athanassopoulos and Ballantine, 1995;Grewal et al, 1999;Keh and Chu, 2003;Camanho et al, 2009), sales value and profit (in Thomas et al, 1998) or sales value and operational results (in Barros and Alves, 2004).…”