Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

Kara, Ali; Spillan, John E.; Bell, Christine

doi:10.1057/s41270-023-00280-0

J Market Anal

2024

DOI: 10.1057/s41270-023-00280-0

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Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

Ali Kara,

John E. Spillan,

Christine Bell

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Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

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References 20 publications

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