Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

Shukla, Anuja; Mishra, Anubhav

doi:10.1177/09722629211038069

Cited by 8 publications

(2 citation statements)

References 79 publications

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“…Zarifah Dhabitah Mahat and Hafiz Hanafiah (2020) found a partial mediation effect of trust in the relationship between travelers' information adoption and behavioral intentions. Further, trust was found to mediate the relationship between review credibility and purchase intention (Shukla and Mishra, 2021). Zhou et al (2016) found the mediating effect of trust among source credibility, argument quality, and purchase intention.…”

Section: Trust and Purchase Intentionmentioning

confidence: 96%

Information processing of food safety messages: what really matters for restaurant customers?

Shafieizadeh

Alotaibi

Tao

2023

IJCHM

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Purpose This study aims to examine how customers’ perceptions of the quality and credibility of restaurants’ food safety information influence customers’ information adoption and, consequently, their trust in the restaurant and purchase intention. It also explores the moderating effects of customers’ food safety knowledge and health consciousness. Design/methodology/approach Participants were asked to read a food safety message from a chain restaurant’s website before taking a self-administered online survey. Using a cross-sectional design, a total of 526 valid responses were collected in the USA through Amazon Mechanical Turk. A two-step approach consisting of a measurement model and a structural equation model was applied to test the direct and indirect effects. Additionally, hierarchical regression models were developed to test the moderating effects. Findings Results show that perceived information quality significantly affects perceived information credibility and has a significant direct and indirect influence on information adoption. Furthermore, information adoption has a direct positive influence on customers’ trust in the restaurant and an indirect effect on purchase intention (full mediation effect of trust). Finally, the moderation effects of health consciousness and food safety knowledge were supported. Practical implications Restaurateurs can apply research findings to increase the likelihood that customers adopt their food safety information and to enhance customers’ trust and, consequently, purchase intention in restaurants. Originality/value Reflecting on framing theory and information processing theory, this study examines the ways that customers process restaurants’ food safety information by developing an original conceptual framework with strong empirical data support.

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Section: Trust and Purchase Intentionmentioning

confidence: 96%

Information processing of food safety messages: what really matters for restaurant customers?

Shafieizadeh

Alotaibi

Tao

2023

IJCHM

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“…Consumers receive information through information and communication technology either from fellow travelers or from marketers (Jalilvand et al, 2017; Shukla & Mishra, 2021). Consumers trust peer consumers more than they trust marketers (Litvin et al, 2008; Sen & Lerman, 2007; Verma & Dewani, 2020).…”

Section: Theoretical Foundation and Research Hypothesesmentioning

confidence: 99%

Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Shukla

Mishra

2022

FIIB Business Review

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Information and communication technologies have empowered the consumers with ease of access to information about products and services in form of electronic word of mouth (eWOM). eWOM plays a critical role in consumer purchase decisions in the form of online reviews. The study uses the S-O-R framework to examine the impact of online reviews on online hotel booking. The data were collected using purposive sampling through an online self-administered questionnaire and analyzed using the PLS-SEM technique. The results of the study show that review valence significantly impacts review credibility whereas review length does not. Furthermore, credible reviews lead to high purchase intention. The positive impact of purchase intention on purchase in online hotel booking context is a novel finding. We suggest managers to include more positive valanced reviews to develop trust and credibility while take proper measures to reduce risk.

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What makes an online review credible? A systematic review of the literature and future research directions

Pooja

Upadhyaya

2022

Manag Rev Q

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Online reviews of products and services are strategic tools for e-commerce platforms, as they aid in consumers’ pre-purchase decisions. Past research studies indicate online reviews impact brand image and consumer behaviour. With several instances of fake reviews and review manipulations, review credibility has become a concern for consumers and service providers. In recent years, due to growing webcare attitude among managers, the need for maintaining credible online reviews on the e-commerce platforms has gained attention. Though, there are several empirical studies on review credibility, the findings are diverse and contradicting. Therefore, in this paper, we systematically review the literature to provide a holistic view of antecedents of online review credibility. We examine variables, methods, and theoretical perspective of online review credibility research using 69 empirical research papers shortlisted through multi-stage selection process. We identify five broad groups of antecedents: source characteristics, review characteristics, consumer characteristics, interpersonal determinants in the social media platform and product type. Further, we identify research issues and propose directions for future research. This study contributes to existing knowledge in management research by providing the holistic understanding of the “online review credibility” construct and helps understand what factors lead to consumers’ belief in the credibility of online review. The insights gained would provide managers adequate cues to design effective online review systems.

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Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking

Cited by 8 publications

References 79 publications

Information processing of food safety messages: what really matters for restaurant customers?

Information processing of food safety messages: what really matters for restaurant customers?

Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

What makes an online review credible? A systematic review of the literature and future research directions

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