Effects of University Students' Social Comparison Orientation on Their SNS Addiction through Self-esteem

The Relationships of SNS Use, Social Achievement Goals, and Life Satisfaction: A Study of Korean College Students

“…Korean young adults are also in the flourishing SNS usage trend. According to Korean Statistical Information Service (KOSIS, 2020), over 95 percent of Korean young adults have one or more SNS accounts, and over 65 percent of Korean college students reported using SNS for more than one hour daily (Yang & Whang, 2018). In addition, Korean college students manage their social relationships mainly through SNS; over 50 percent of Korean college students reported that more than half of their social relationships are maintained exclusively through SNS (Hong & Jeon, 2017).…”

“…For example, college students who were satisfied with their social relationships were more likely to attain positive emotions while using SNS whereas those who had high levels of social comparison tendency or high social anxiety were more likely to feel negative emotions during using SNS (Hu et al, 2017;Krestes & Stulhofer 2020). Consistently, South Korean college students with maladaptive social orientation are vulnerable to depression during SNS use and are more likely to suffer from SNS addiction (Jeong & Hyun, 2015;Yang & Whang, 2018) However, the current knowledge of the roles of social orientations in the relationships between SNS use and life satisfaction is limited. Also, existing studies focus relatively little on students in non-western countries despite their heavy SNS usage.…”