Effects of Tourism Development Problems on Tourist Satisfaction and Revisit Intention: Example of Adıyaman

Abstract

The aim of the research is to determine the factors that affect the development of tourism in Adıyaman. In addition, it is aimed to reveal the impact of the factors affecting the development on the satisfaction of tourists and their intention to revisit. In the research, survey was used as a data collection tool. The local tourists visiting Adıyaman were focused on and 312 valid questionnaires were collected in total. Descriptive analyses, explanatory and confirmatory factor analyses, and structural equation analyses were performed on valid data. Based on the findings, it was determined that the problems in the development of Adıyaman tourism were gathered under six factors. These factors are named as (i) superstructure investments and quality, (ii) interaction, training and services, (iii) diversity of supply, plans and policies, (iv) infrastructure investments, (v) atmosphere and promotion of the touristic region, (vi) sustainable development. However, as a result of structural equality analysis, it was concluded that the direct effect of the factors affecting the development of tourism on customer satisfaction and intention to revisit is significant and positive.

Relationships between Perceptions of Residents Toward Tourism Development, Benefits Derived from Tourism and Support to Tourism

“…Even the negative perceptions of the residents on the socio-cultural environment from tourism might develop into the positive perceptions as well. In the literature, some research showed that there is a relationship between the positive perceptions of residents on the natural environment, the socio-cultural environment from tourism development and the benefits they received from tourism (Mansuroğlu, 2006;Martin et al, 2018;Arica and Ukav, 2020). Thus, the findings of this research are consistent with the literature mentioned above.…”

“…According to the theory of social change, residents influence the negative perceptions more into the positive perceptions when residents believe that the positive aspects of tourism will be more than the negative aspects of tourism. Thus, residents give their support for tourism development (Getz, 1994: 275;Arica and Ukav, 2020). With this view in hand, the primary requirement to develop the perceptions of residents toward tourism development is to take measures to increase the positive effects of tourism and to reduce the negative effects of tourism in the eyes of residents.…”