Effects of Time of Day on Shopping Behavior

Chébat, Jean-Charles

doi:10.2466/pms.1999.88.2.421

Cited by 4 publications

(3 citation statements)

References 3 publications

(1 reference statement)

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“…Nevertheless, as we demonstrate in this section, consumers also patronize shopping malls for many less-utilitarian purposes. For example, shopping frequency in malls is correlated with (among other variables) recreation (Roy, 1994); and propensity for unplanned purchases is influenced by hedonic as well as utilitarian considerations (Chebat, 1999). Personal life values also influence mall patronage (Shim and Eastlick, 1998).…”

Section: The Role Of the Shopping Mallmentioning

confidence: 98%

The mediating effects of perception and emotion: Digital signage in mall atmospherics

Dennis

Newman

Michon

et al. 2010

Journal of Retailing and Consumer Services

152

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Section: The Role Of the Shopping Mallmentioning

confidence: 98%

The mediating effects of perception and emotion: Digital signage in mall atmospherics

Dennis

Newman

Michon

et al. 2010

Journal of Retailing and Consumer Services

152

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“…Notably, between 1 and 3 p.m., sales were significantly higher in the fresh laundry condition compared to the citrus odor and no smell condition. A possible explanation is that around this time, more customers are present that do unplanned purchases—they are hedonistic shoppers with fewer time constraints [ 51 ]. It is apparently under these conditions that smells are most effective in influencing consumer behavior.…”

Section: Discussionmentioning

confidence: 99%

A Fresh Look on Old Clothes: Laundry Smell Boosts Second-Hand Store Sales

2022

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The clothing industry is one of the biggest polluters impacting the environment. Set in a sustainable environment, this study addresses whether certain ambient odors can influence the purchase of second-hand clothing. This study fulfilled three aims, increasing methodological, statistical, and theoretical rigor. First, replicating the finding that fresh laundry odor can boost purchasing behavior in a second-hand store—this time in a larger sample, using a fully counterbalanced design, in a pre-registered study. Second, assessing the effectiveness of another cleanliness priming control condition (citrus odor) unrelated to the products at hand, to test hypotheses from a hedonic vs. utilitarian model. Third, combining questionnaire data tapping into psychological processes with registered sales. The results (316 questionnaires, 6781 registered transactions) showed that fresh laundry odor significantly increased the amount of money spent by customers compared to the no smell condition, (replication) and compared to citrus odor (extension). Arguably, fresh laundry odor boosts the utilitarian value of the product at (second) hand by making it smell like non-used clothing, ultimately causing customers to purchase far greater amounts in this sustainable setting.

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“…With regard to the main variables, which previous contributions in shopping mall research have worked with, different groups can be distinguished. For example, socio-demographical variables associated with patterns of attendance at shopping centers (Chebat, 1999;Chebat, Gélinas-Chebat, & Therrien, 2005;Kuruvilla, Joshi & Shah, 2009), where combinations have shown some users' profiles to be gender and/or age-based (Jackson, Stoel & Brantley, 2011). Another group includes the experience of visiting shopping malls (Baker & Wakefield, 2012;El Hedhli, Chebat & Sirgy, 2013;Gilboa & Vilnai-Yavetz, 2013;Michon, Chebat, & Turley, 2005;Miller, 2014;Rabbiosi, 2015;Swinyard, 1998;Wesley, LeHew & Woodside, 2006).…”

Section: Palabras Clavementioning

confidence: 99%

When Shopping and Leisure Go Together in Malls. User Experiences in Barcelona.

Codina¹,

Pestana²,

Delgado³

et al. 2019

ANPSIC

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The presence of shopping malls where people consume and practice leisure has increased in recent decades. Given the importance of shopping malls for both consumption and leisure, and the lack of studies that explain these behaviors in our context, this study describes the activities accomplished and the experience of visiting shopping centers in Barcelona. The participants were 411 men and 379 women aged between 16 and 56 (M = 35.87, SD = 9.74); information was collected with a questionnaire, which included items about activities, frequency of attendance, and evaluations of visiting the mall. The results offer a characterization of Barcelona's shopping-center users (by gender, age, what they do there, and how malls are experienced), and add to the discussion about shopping centers as placed-based leisure settings.

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Effects of Time of Day on Shopping Behavior

Cited by 4 publications

References 3 publications

The mediating effects of perception and emotion: Digital signage in mall atmospherics

The mediating effects of perception and emotion: Digital signage in mall atmospherics

A Fresh Look on Old Clothes: Laundry Smell Boosts Second-Hand Store Sales

When Shopping and Leisure Go Together in Malls. User Experiences in Barcelona.

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