Substance P (SP) immunoreactivity is detectable in the rat pituitary by RIA; however, immunollization has been difficult. We used a sensitive immunogold silverenhancement staining technique to cytochemically locate SP in the gland. SP-lmmunoreactive (SP-ir) cells were seen in anterior pituitary (AP), and occasional SP-ir fibers and terminals were seen in both AP and posterior pituitary. Coloalization studies showed the vast majority of SP-ir cells in the male AP to be also immunoreactive for growth hormone (GH). These GH/SP-ir cells represent -23% ofthe somatotroph population in the male. SP-ir cells did not colocalize with lactotrophs, gonadotrophs, or corticotrophs; however, rare thyroidstimulating hormone/SP-ir cells were found in the male AP. Comparisons of pituitaries from males and females revealed that females have 70% fewer SP-Ir cells and that only =%6% of the somatotrophs in the female express SP. This sexual dimorphism is diminished in 6-day ovariectomized rats because this treatment increases the GH/SP-ir cell population 3-fold. This result suggests that the previously reported estrogen-induced decrease in SP gene and peptide expression in the pituitary occurs, at least in part, in a subpopulation of somatotrophs. To test this hypothesis, distribution of SP-ir cells was examined in pituitaries from estrogen-and oil-treated ovariectomized rats. Estrogen reduced the percentage of somatotrophs with SP immunoreactivity by 70% compared with ovariectomized oiltreated controls, indicating that estrogen most likely regulates SP levels in the pituitary by acting on a subpopulation of somatotrophs to suppress SP expression. Estrogen does not appear to alter SP immunoreactiviy that is detected in the additional population of SP cells that colocalize with thyroidstimulating hormone. These SP-expressing thyrotrophs were seen 6-fold more frequently in the female than in the male pituitary, regardless of steroid status. These studies reveal that males have more total SP-ir cells in the AP than do females and that there is a sexually dimorphic pattern of SP distribution in the gland. Males have a higher percentage of SP-ir GH cells, whereas females have more SP-ir thyrotrophs than do males. Identification of independently regulated SP-ir somatotroph and thyrotroph populations provides a basis for investigating the roles of SP in autocrine or paracrine regulation of pituitary hormone secretion.Substance P (SP) immunoreactivity has been detected in the rat anterior pituitary (AP) by RIA (1-4) and by immunohistochemistry in several species (5-12), and SP may act as a local modulator of pituitary function. Northern (RNA) blot and nuclease-protection analyses of RNA isolated from rat APs have revealed the presence of SP-encoding mRNAs in the gland (4, 13, 14), indicating that cells within the AP synthesize SP. Furthermore, SP content in the AP is regulated by gonadal steroids: androgens increase and estrogen decreases pituitary SP levels (2-4), resulting in a sexual dimorphism, such that males have a higher SP co...