Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa

Viosca, R. Charles; Bergiel, Blaise J.; Balsmeier, Phillip W.

doi:10.1108/01409170410784167

Cited by 24 publications

(23 citation statements)

References 3 publications

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“…In addition, studies have also been undertaken into the way in which other nations, such as Ireland, have refashioned their identities as their ' reality has dramatically changed ' ( Olins, 2002: 246 ), with similar issues facing Spain ( Gilmore, 2002 ;Olins, 2002 ). Furthermore, studies have also been undertaken on the brand identities of nations such as America ( Anholt and Hildreth, 2005 ;Johansson, 2005 ), Armenia ( Pant, 2005 ), New Zealand ( Morgan et al ., 2002a ;Lodge, 2002 ), Nigeria ( Viosca et al ., 2004 ), Poland ( Florek, 2005 ;Kubacki and Skinner, 2006 ), Singapore ( Haley and Low, 1998 ), Taiwan ( Amine and Chao, 2005 ) and Wales ( Pride, 2002 ;Skinner and Croft, 2004 ).…”

Section: Place Branding In Practicementioning

confidence: 98%

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Skinner

Kubacki²

2007

Place Brand Public Dipl

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It has long been established that marketing theories can have wide application in practice. Marketing is no longer to be seen and practised solely in the domain of business fi rms. The broadened context of marketing sees its application in politics, education, public services, planned social change, religion, and in the marketing of nations where the marketing of place is now widespread both in practice and in academia. The concept of branding is now commonly applied to place marketing, and yet this concept does not have universal acceptance. The issues are further complicated as studies into a place ' s brand identity are closely linked to studies of national identity, which is itself closely linked to the concept of a nation ' s cultural and political identity. This paper therefore attempts to unravel the complex relationship between nationhood, national and cultural identity, and a place ' s brand identity by means of a literature review that examines these concepts from a wide range of disciplines. The result is an original model that conceptualises the nation brand identity as a whole, identifi es both what affects the nation brand and what is affected by the nation brand, and how the nation brand identity is created and communicated. (2007) 3, 305 -316. Place Branding and Public Diplomacy

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Section: Place Branding In Practicementioning

confidence: 98%

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Skinner

Kubacki²

2007

Place Brand Public Dipl

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“…The conceptual roots of MCSE can be extrapolated from computer self-efficacy (CSE), which refers to a person's judgement of his or her ability to use a computer to accomplish a diverse range of computing tasks (Marakas et al, 1998;Compeau & Higgins, 1995b). A nascent conception of the MCSE construct itself is not new (Viosca et al, 2004;Grazioli & Jarvenpaa, 2003). However, MCSE has not yet been examined as a possibly misguided cause of information disclosure in this new arena of LBS-based mobile devices and apps.…”

mentioning

confidence: 99%

The role of mobile‐computing self‐efficacy in consumer information disclosure

Keith

Babb

Lowry

et al. 2015

Information Systems Journal

121

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Smartphones are increasingly penetrating business and consumer markets, and mobile applications (apps) have engendered a large and innovative market. Whereas apps are useful, they also present new forms of privacy risk associated with users' personal and location data. However, these dangers do not appear to increase the perceived risk or reduce the trust consumers demonstrate when using apps. Many information technology (IT) trust indicators are well documented such as the quality of the IT, trust assurances, brand recognition and social influences. However, these traditional indicators appear to have a lesser impact on the adoption of mobile commerce via apps because of the nature of mobile‐app adoption and subsequent information disclosure. As a result, we draw from social cognitive theory and its construct of self‐efficacy in particular to explain perceived mobile‐app risk and provider trust. Through two controlled experiments, we demonstrate the strong direct effect of mobile‐computing self‐efficacy on users' initial trust in location‐based app vendors as well as their perceived risk of disclosing information – regardless of the actual trustworthiness of the app vendor. The results imply that being skilled in the latest smartphones and apps can cause users to place greater trust in app providers and perceive less risk in the app itself, even when the intentions of the app providers cannot be verified.

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“…Consumer attitudes toward the products of a particular nation are of major importance in determining international marketing strategies (Nagashima, 1970). "The benefits of an effective country or regional brand include increased international commerce because the country image says the right things about taxation, labor skills, safety, the environment, and political stability (Viosca et al, 2004). Although "brand equity is the added value endowed by the brand to the product'' (Farquhar, 1989: 47;Krishnan *Corresponding author.…”

Section: Introductionmentioning

confidence: 99%

Country equity-retesting and improving the model of country equity: Comparing Japan and South Korea equity in electronics

ebrahimi¹

2012

Afr. J. Bus. Manage.

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The purpose of this paper is to retest the country brand equity model and extends it to six dimensional model. Through an analytical review, research hypotheses were built. An empirical investigation was carried out among Iranian consumers. Four brands of electronics from Japan (Sony, Panasonic) and South Korea (LG, Samsung) were investigated. Results showed that awareness, macro image, micro image, perceived quality, loyalty, and feeling of social approval as six dimensions have effect on country brand equity, and country brand equity differs across countries of productions.

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Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa

Cited by 24 publications

References 3 publications

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

The role of mobile‐computing self‐efficacy in consumer information disclosure

Country equity-retesting and improving the model of country equity: Comparing Japan and South Korea equity in electronics

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