Despite considerable interest in the factors affecting trophic cascades in terrestrial systems, there has been relatively little attention paid to the importance of the herbivore-plant link in explaining why some systems ''cascade'' (have strong topdown effects on plant survival and population growth) and others ''trickle'' (have top-down effects on plant damage, but little effect on plant fitness). This is despite the fact that herbivore guild identity has long been recognized as a major force affecting herbivore-plant interactions. We address the potential importance of herbivore guild identity in determining the strength of tritrophic interactions by reviewing literature concerning plant damage from and induced defenses against two ''cryptic'' herbivore guilds, predispersal seed predators and root/stem borers. Although both guilds are capable of strongly affecting plant fitness, the impact of root/stem borers on plants in natural systems seems far greater than that of predispersal seed predators. The large impact of root/stem borers occurs via their disruption of plant vascular systems, while a variety of factors (safe-site-limited plant populations, long-lived seed banks, temporal plant escape, etc.) each seem important in explaining the smaller effect of predispersal seed predators. While the lack of attention to herbivore guilds is understandable, given the (by necessity) single-species focus of much trophic cascade research, we suggest that predator suppression of root/ stem borers and predispersal seed predators will, respectively, yield strong versus weak top-down effects on plant fitness. The potential tritrophic consequences of herbivore feeding mode highlight the importance of research on varied predatorherbivore chains that share a common basal resource.