Since its introduction as a biologically oriented information-processing account of emotional behavior in the late 1970s (e.g., Lang, 1977(e.g., Lang, , 1979, bioinformational theory has received broad applications in the understanding and modification of behavioral pathology. This chapter explores the roots of the theory from earlier analyses of behavior therapy, tracing its development and evaluation as an information-processing view of emotional imagery, and then describes its more recent development as a general theory of emotional-motivational organization, integrating cognitive and psychophysiological levels of analysis. An overview is provided of current applications in psychological research, considering its import for behavioral and cognitive therapies. The description necessarily extends beyond the therapeutic enterprise, as the bioinformational approach uses ideas and data from diverse fields, including cognitive psychology, psychophysiology, reflexology, animal behavior, and the neurosciences.' 'For more detailed explications of this view, please refer to previous papers (