Effects of Sociocultural Attitude toward Appearance, Body Image, and Self-Esteem on Appearance Management in Middle and High School Girls

Abstract

This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

Comparison of the Difference of Appearance Satisfaction and SelfEsteem according to Self-Coordination of Nursing College Students

“…Appearance management behaviors start from the perception that the innate appearance can be changed and improved through efforts and that managing appearance can give satisfaction to one self and enable people to take precedence in a social and cultural context [1]. People today are increasingly interested in appearance and are investing a lot of time and money in appearance management behaviors to improve their appearance regardless of gender [2].…”