Abstract:The extensive body of literature focuses on examining the role of social media apps in health-related matters. Conversely, developing county like Pakistan, there is lack of empirical evidence regarding social media app influence specifically on health-related matters in developing countries like Pakistan. The study aimed to examine the purpose of social media apps, commonly used apps, impact, and demographic attributes on health-related matters. Three domains of health (physical activity, weight loss, and nutr… Show more
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