Effects of Risk Perception Associated with Selection Attributes and Service Justice on Purchase Behaviors in Golf Course Users

Seo, Seungtae; Myeong-Soo, Jung; 백승헌,

doi:10.51979/kssls.2009.11.38.419

Cited by 3 publications

(1 citation statement)

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“…The satisfaction of sport customers has been a central issue in research addressing the Korean golf industry for over two decades (Cho, 2012; Hwang, 2013; Jeon, 2014; Kim and Lough, 2009; Seo, 2009). For instance, Roberts et al (2003), in their study validating a relationship quality scale to further explain customers’ behavioral tendency, noted that satisfaction is a focal predictor of behavioral tendency in establishing close relationships with new customers and retaining existing customers.…”

Section: Introductionmentioning

confidence: 99%

How selection attributes affect golfers’ satisfaction: a meta-analysis

Kim

Cruz

2019

APJML

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Purpose The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’ satisfaction in South Korea. Design/methodology/approach Studies on the relationship between selection attributes and satisfaction per golf facility type were retrieved from the Korean Citation Index. Using Comprehensive Meta-Analysis version 2, the effect sizes (ESs) for the following relationships were calculated: between selection attributes and satisfaction with golf facilities in general; between selection attributes and satisfaction per distinct golf facility types (outdoor golf courses vs screen golf facilities); and between the sub-factors of selection attributes and satisfaction per golf facility. Findings Medium ESs were found between selection attributes and satisfaction with golf facilities in general (0.394), outdoor golf courses (0.336) and screen golf facilities (0.370). The choice attribute factors of accessibility, employees and concession had large effects on golfers’ satisfaction with outdoor golf courses, while services and concession had large effects on golfers’ satisfaction with screen golf facilities. Originality/value Among many Asian countries, golf is extremely popular and attracts more business than other sports; however, changes in consumer viewpoints and business trends necessitate consistent refinement. This meta-analytic approach offered a macro perspective on how golf facility administrators might sustain and develop their businesses by highlighting what choice attributes matter most to golf consumers.

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Section: Introductionmentioning

confidence: 99%