Effects of regional information on consumers' sensory evaluation and purchasing behavior of processed foods: for mandarin liquor

Choi, Su-Hyun; Moon, Junghoon

doi:10.47584/jfm.2021.24.3.345

Cited by 1 publication

(1 citation statement)

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“…Prior studies have conducted similar sensory experiments on the relationship between food information and purchase behaviors. According to Choi and Moon (2021) , consumer sensory evaluations of identical citrus wines showed different results depending on the information provided regarding their origins and product processing sites. Hwang et al (2021) performed consumer sensory evaluations of the same salami but with varying information about antibiotics, grazing, and animal welfare.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Korean Native Chicken Breed Information on Consumer Sensory Evaluation and Purchase Behavior

Park¹,

Kim²,

Kim³

et al. 2022

Food Sci Anim Resour

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This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB).Consumer behavior was measured by evaluating sensory attributes (taste, odor, and texture) and purchase behaviors (satisfaction, purchase intention, and willingness to pay). The sensory evaluation was conducted using healthy Korean consumers (n = 100).The chicken was cooked in baeksuk (Korean traditional chicken soup), which is a seasonal summer health food in Korea. The participants evaluated sensory attributes and purchase behaviors between blinded samples of baeksuk (CB) and unblinded samples of baeksuk (KNC). The sensory evaluation involved chicken breasts and legs. The participants considered KNC as having a more umami taste, a chewier and juicer texture, and a less metallic odor than CB. Moreover, when participants were given KNC breed information, they expressed higher satisfaction, purchase intention, and willingness to pay (WTP). The results of this study contribute to consumer behavior literature by revealing the effects of breed information on consumer sensory perceptions and purchase behaviors. Furthermore, the findings provide evidence that branding KNC is one way to increase its demand and low market share while contributing to sustainable consumption.

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Section: Introductionmentioning

confidence: 99%