Effects of Product Innovation on the Performance of Women-led Micro and Small Enterprises in the Food Processing Industry, Tanzania.
Rofina Martin Mrosso,
Elizabeth Lulu. Genda,
Nicholous Bhikolimana Tutuba
Abstract:Product innovation is an important factor for the performance of enterprises. Based on the Schumpeter’s New Combination theory, this paper analyzes the impact of product innovation on the performance of Micro and Small Enterprises (MSEs) in the food processing industry, specifically those led by women. The study utilized a cross-sectional design, and employed stratified random sampling, whereby a total of 297 women entrepreneurs from Dar es Salaam, Arusha, Morogoro, and Dodoma regions participated by completin… Show more
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