Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase

Chen-Yu, H. Jessie; Kincade, Doris H.

doi:10.1108/eum0000000007277

Cited by 30 publications

(8 citation statements)

References 11 publications

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“…Recently, industries have been actively cultivating a green brand image to enhance customer trust and foster a sense of care towards their products. This strategic approach is based on previous research indicating that improving the environmentallyfocused image of a brand can enhance its competitiveness within the industry (Jessie Chen-Yu & Kincade, 2001). The green brand image holds significant importance for industries, as it allows them to shape customer behavior and cater to the growing demand for eco-friendly products and environmental sustainability.…”

Section: Green Brand Imagementioning

confidence: 99%

Antecedents of Purchasing Eco-Friendly Shopping Bags: The Mediation Role of Green Awareness

Sari¹,

Karsono²

2023

JFEB

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The increasing amount of plastic waste that threatens the sustainability of ecosystems and has adverse effects on the environment and health needs to be addressedcollectively. One solution that can be offered is to replace the use of plastic bags with eco-friendly shopping bags. Eco-friendly shopping bags are made of recyclable environment materials, thus helping to reduce plastic waste that pollutes the environment. This study aims to identify the factors that influence the purchasing decision of eco-friendly shopping bags, considering green awareness factors through causal and mediation testing. The data analysis method used in this study is the Structured Equation Model (SEM) using the Smart PLS application. Sampling was carried out using purposive sampling method, and 153 research samples were obtained. Respondents in this study were consumers who have purchased shopping bag products at Alfamart stores throughout the Solo Raya region. The results show that green rerceived value and green brand image have a positive and significant effect on purchase decision through green awareness as an intervening variable. This study implies that Alfamart needs to initiate a strategy to increase green perceived value and green brand image through green awareness so that it can influence the purchasing decision of eco-friendly shopping bags. With the increase in the number of eco-friendly shopping bag users, it is expected to reduce the use of plastic bags that can have a detrimental impact on the environment.

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Section: Green Brand Imagementioning

confidence: 99%

Antecedents of Purchasing Eco-Friendly Shopping Bags: The Mediation Role of Green Awareness

Sari¹,

Karsono²

2023

JFEB

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“…This, in turn, makes customer decision-making easier (Zhang et al, 2018). At the purchase stage, the customer executes the purchase transaction (Jessie Chen-Yu & Kincade, 2001). Persuasive technologies nudge customers into making a purchase transaction (Faisal et al, 2018; Shao & Oinas-Kukkonen, 2018).…”

Section: Customer Considerationsmentioning

confidence: 99%

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Bhattacharyya¹,

Sahay²,

Sahay³

2022

Vikalpa: The Journal for Decision Makers

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Technology is becoming pivotal for firms while interacting with customers. While extensive research exists on how deployment of firm resources, such as technology, leads to competitive advantage (CA), research on the interaction between technology-led firm capabilities deployed at firm customer interaction and CA is limited. We theorize regarding a more effective approach to manage technology by looking at the effects of firm technology resource and capability deployment by a firm in the context of managing different dimensions of TRU at the firm–customer interface. We do so by considering two firm capabilities, namely, technology resource breadth utilization (TRBU) and technology resource depth utilization (TRDU). We use low involvement purchase (LIP) customer purchase context during three customer purchase stages, namely, pre-purchase, purchase and post-purchase to provide structure to the logic. We then build arguments on the relationship between the level of deployment of TRDU and TRBU and attainment of CA under different conditions. We propose testable propositions between TRBU and TRDU levels with CA attained and posit different kinds of relationship like positive, negative and inverted U-shaped relationships having inflexion points to contribute to the theorization in this area.

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“…The post-purchase experience is highly dependent on meeting consumer needs at the level of product performance. The evaluation results will lead to satisfaction or dissatisfaction [7,8]. Worland et al [9] investigated the preand post-purchase apparel satisfaction of female skiers and snowboarders and found that respondents were (very) satisfied with almost all functional (e.g., comfort, fit, care), expressive (e.g., attractiveness, brand name) and aesthetic (e.g., style, color, design) attributes pre-purchase, however, they rated them lower when asked for post-purchase satisfaction.…”

Section: Introductionmentioning

confidence: 99%

Perceptual responses of (sports-)clothing-body interaction simulating pre- and post-purchase experience

Wilfling

Havenith

Raccuglia

et al. 2023

cdatp

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The appreciation of textile products highly depends on a satisfactory ‘feel’ in fabric-skin contact. The question arising is whether the haptic interpretation of a garment (by hand) is comparable to a feeling produced when it is donned or used in its intended application. Sports T-shirts made from three different fiber types (CO, PES I, PES II) were studied in a pre- and post-purchase scenario by exposing 20 female participants to a hand, a donning (pre-purchase) and running evaluation (post-purchase) in 22 °C and 50% relative humidity (RH). Objective measurements such as skin temperatures, heart rate, body sweat loss, and sweat absorption of the garments were recorded. Subjective data was collected during the fabric hand and the donning evaluation as well as within the running protocol after 5 min, 20 min, and 5 min of cool down. Perceptual responses to 12 hand-/skin-feel descriptors (e.g., rough, smooth) were rated on a scale from 0 (not at all) to 10 (completely) and a feeling of discomfort was given. No significant differences between a hand and a donning evaluation were found in the rating of the sensations. The hand evaluation provided sufficient information for a comfort response to garment wear. The pre- and post-purchase comparison found a significantly lower perception of the feeling of roughness whilst running with the CO shirt and smoothness during running in PES II. The stickiness and comfort perception increased significantly in the post-purchase wear trial. Hence, moisture on the skin provoked through running influences comfort characteristics as well as the perception on haptic cues in t-shirts. Especially surface related haptic characteristics e.g., roughness and smoothness, are reduced.

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Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase

Cited by 30 publications

References 11 publications

Antecedents of Purchasing Eco-Friendly Shopping Bags: The Mediation Role of Green Awareness

Antecedents of Purchasing Eco-Friendly Shopping Bags: The Mediation Role of Green Awareness

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Perceptual responses of (sports-)clothing-body interaction simulating pre- and post-purchase experience

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