“…Regarding the reflexive CMO (CMO‐R), Edwards et al () state that it “does not improve our ability to predict and control behavior. Therefore, the concept is of no practical or conceptual value.” Contrary to this statement, behavior analysts have shown that the CMO‐R has both conceptual and practical value (e.g., Carbone, ; Carbone, Morganstern, Zecchin‐Tirri, & Kohlberg, ; Carter & Driscoll, ; DeRosa, Fisher, & Steege, ; Johnson, Rocheleau, & Tilka, 2015; Kelly, Axe, Allen, & Maguire, ; Kettering, Neef, Kelley, & Heward, ; Langthorne & McGill, ; McCormack, Arnold‐Seritepe, & Elliffe, ; McGill, ; Shillingsburg, ; Shillingsburg, Bowen, & Shapiro. ).…”