Abstract:Aim: Based on the main concept of reasoned action theory, this study aimed to examine which of the attitude and subjective norms affect the intention of smoking cessation by using four types of antismoking messages: (1) positively and(2) negatively stimulating one's attitude toward smoking cessation; and (3) positively and (4) negatively reflected subjective norms for secondhand smoking. Methods: We conducted a randomized field study in smoking areas in universities located in D city of South Korea. Two hundre… Show more
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