Effects of Perceived Value on Sustainable Behavioral Intention among Pilates Participants: Focusing on the Extended Theory of Planned Behavior (ETPB)
Sukkyu Kim,
JungHee Ha
Abstract:This study examined the relationships between attitude, subjective norms, perceived behavioral control, and behavioral intention through the perceived value of Pilates participants. The par-ticipants of this study were 301 Pilates students using Pilates studios located in Busan, Ulsan, and Gyeongbuk Province. The participants were selected by convenient sampling, a non-probability sampling method. The collected data were analyzed using descriptive analysis, reliability analysis, correlation analysis, confirmat… Show more
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