Effects of Perceived Value and Customer Service on Brand Satisfaction

Sebastián-Morillas, Ana; Monfort, Abel; López-Vázquez, Belén

doi:10.1080/10496491.2023.2253231

Journal of Promotion Management

2023

DOI: 10.1080/10496491.2023.2253231

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Effects of Perceived Value and Customer Service on Brand Satisfaction

Ana Sebastián-Morillas,

Abel Monfort,

Belén López-Vázquez

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2024

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Cited by 4 publications

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Effects of Perceived Value and Customer Service on Brand Satisfaction

Cited by 4 publications

References 47 publications

An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience

An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience

Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services

Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality

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