1954
DOI: 10.1080/00335635409381969
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Effects of order and authority in an argumentative speech

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1955
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Cited by 28 publications
(3 citation statements)
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“…Another variable presumed to affect ethos of a speaker is the use of cited authority in support of materials contained in a speech. Studies by Cole (1954), by Gilkinson, Paulson, and Sikkink (1954), and by Sikkink (1956) reported that citation of authority did not increase persuasiveness. Cathcart (1955) found that (a) arguments supported by authority without documentation, (b) use of authority with documentation, and (c) specification of the expertness of the authority all produced significantly greater shifts of opinion than did the same arguments presented without these forms of support.…”
Section: Experimental Studies Op Ethosmentioning
confidence: 94%
“…Another variable presumed to affect ethos of a speaker is the use of cited authority in support of materials contained in a speech. Studies by Cole (1954), by Gilkinson, Paulson, and Sikkink (1954), and by Sikkink (1956) reported that citation of authority did not increase persuasiveness. Cathcart (1955) found that (a) arguments supported by authority without documentation, (b) use of authority with documentation, and (c) specification of the expertness of the authority all produced significantly greater shifts of opinion than did the same arguments presented without these forms of support.…”
Section: Experimental Studies Op Ethosmentioning
confidence: 94%
“…An addi tional finding in the Gilkinson, Paulson, and Sikkink study (42) was that quoting authorities had no significant effect. Pastore and Horowitz (78) reaffirmed that persuasion associated with positive motives was significantly more accepted.…”
Section: Quantitative Studiesmentioning
confidence: 96%
“…Hayakawa (73) and Johnson (88) discussed some of the semantic tasks of the auder. Gilkinson,Paulson,and Sikkink (63,64) reported studies of the relations among bias, self-perceived bias, speaker identity, sex, and speech structure. They were unable to explain why unperceived bias in the speaker or in the auder was significantly stronger and more consistent among self-declared Republicans than among Democrats.…”
Section: Critical Audingmentioning
confidence: 99%