Abstract:The COVID-19 pandemic has affected all aspects of life. In the business sector, this COVID-19 pandemic forces millions of workers worldwide to work from home. Based on the phenomena and literature studies, the researcher wants to examine further the effect of online promotion and personal selling on perceived value as an intervening variable for the purchase decision of the Cisauk Point apartment during the pandemic. This study used descriptive quantitative research with a causal associative or explanatory met… Show more
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