Pseudo‐first‐order rate constants (kobs) for the hydrolysis of phenyl salicylate (PSH) and phenyl benzoate (PB) in the alkaline medium show a monotonic decrease with the increase in [C16E20]T (total concentration of Brij 58) at constant [CH3CN] and [NaOH]. This micellar effect is explained in terms of the pseudophase model of micelles. These results show a characteristic difference between the effects of [C16E20]T and previously published effects of [C12E23]T (total concentration of Brij 35) on the rates of aqueous cleavage of PSH and PB at [CnEm]T/[NaOH]≥∼3. The values of kobs, obtained at different [C16E20]T in the presence of a constant amount of CTABr, follow the empirical relationship kobs=(k0+θK[C16E20]T)/(1+K[C16E20]T), where θ and K are empirical parameters. The values of θ are not affected whereas the values of K decrease with increase in [CTABr]T in a mixed C16E20–CTABr micellar system. The values of θ at different [CTABr]T show that θ>k0 for hydrolysis of PSH and θ<k0 for hydrolysis of PB in the presence of 0.01 M NaOH. The effects of [CTABr]T on K and θ are explained in terms of the pseudophase model of micelles coupled with the empirical relationship KS=KS0/(1+KC16E20/S[C16E20]T). Copyright © 2004 John Wiley & Sons, Ltd.