Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

Manchanda, Mohit; Deb, Madhurima

doi:10.1080/13683500.2021.1978953

Cited by 33 publications

(28 citation statements)

References 72 publications

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“…VR also proved more effective at making users feel that the material was realistic, informative, believable, and immersive. Lastly, VR also exhibited some limited benefits over other media formats in terms of fostering positive behavioral intentions towards the destinations, similar to some prior research (Manchanda and Deb, 2021; Tussyadiah et al, 2018), but again these results were mostly confined to Study 1.…”

Section: Discussionsupporting

confidence: 84%

“…Some have found that VR experiences of places have improved users’ intentions to visit a destination in real life (e.g. Alyahya and McLean, 2021; Manchanda and Deb, 2021; Tussyadiah et al, 2018), while others have demonstrated mixed results. Adachi et al (2020) concluded that watching promotional tourism videos in VR versus on a desktop computer had a positive impact on destination image, but not on visitation intention, and Weng et al (2021) found that VR generally outperformed print and video marketing for Chinese heritage sites in terms of advertising effectiveness, but the different conditions produced similar results relating to travel intentions.…”

Section: Literature Reviewmentioning

confidence: 99%

“…It seems possible that the somewhat discrepant findings result from the varied contexts of users, their existing relationship with the technology and destination being promoted (Chang, 2021; Manchanda and Deb, 2021; Marasco et al, 2018), but also the different attributes of the marketing content being viewed. Just as some websites are more effective than others (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

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Is VR always better for destination marketing? Comparing different media and styles

Griffin

Guttentag

Lee

et al. 2022

Journal of Vacation Marketing

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The increasing popularity and accessibility of virtual reality (VR) presents an opportunity for destination marketers to leverage its strengths to attract visitors. However, VR's benefits over more traditional media formats remain unclear. This paper reports results from two experiments that compared the impacts of consuming destination marketing material through VR with other media formats. The measured impacts include destination image, perceived advertising effectiveness, and behavioral intentions. Further, the dual experiments allowed for a comparison between different VR content styles (i.e. active vs. passive). Results show that more active VR content largely outperformed other media formats, but with a more passive style of VR these benefits were mostly muted. The findings have direct theoretical and practical implications relating to VR tourism marketing.

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Section: Discussionsupporting

confidence: 84%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Is VR always better for destination marketing? Comparing different media and styles

Griffin

Guttentag

Lee

et al. 2022

Journal of Vacation Marketing

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“…Anyone, whether a buyer or a seller, can multihome, which means that a buyer can buy from a variety of platforms and a seller can offer their services to a variety of platforms (Armstrong and Wright, 2007;Landsman and Stremersch, 2011). Multi-homing is analogous to concepts such as MBL (Jacoby, 1971;Felix, 2014;Arifine et al, 2019), polygamous loyalty (Dowling and Uncles, 1997;Tan et al, 2021), dual loyalty (Cunningham, 1956), divided loyalty (Sharp and Sharp, 1997;Yim and Kannan, 1999) and horizontal loyalty (McKercher et al, 2012;Almeida-Santana and Moreno-Gil, 2018;Manchanda and Deb, 2021) in consumer marketing studies where consumers buy and are loyal to a set of multiple brands or destinations in a given category. Consumers exhibit this behavior for a variety of reasons, including mood congruence, identity enhancement, unavailability risk reduction, differential use-cases, a desire for variety and market competition.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Multi-homing in B2B services: a psychological perspective

Manchanda

Deb

2022

JBIM

Self Cite

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Purpose Extant literature on business-to-business (B2B) has largely ignored studying multi-homing through a psychological lens. This paper aims to outline the results of three constituent studies, which were designed to reveal potential differences in multi-homers’ versus single-homers’ loyalty behaviors in a B2B and supply chain management (SCM) setting; identify factors that differentiate single-homers and multi-homers in these settings; and examine the relevance and effect of perceived risk on multi-homing behaviors. Design/methodology/approach In Studies 1 and 2, the authors used a questionnaire-based survey to capture the perceptions of 503 and 458 SCM experts, respectively. They then deployed AMOS v.21 to perform structural equation modeling. In Study 3, the authors used a mixed-methods approach to interview 18 SCM experts and then applied these insights to a survey with 242 SCM experts. Findings Study 1 reveals that multi-homers’ loyalty toward their preferred SP has a weaker effect on willingness to pay premium prices and share-of-wallet than single-homers’ loyalty. Study 2 establishes that several attitudinal factors distinguish multi-homers from single-homers in a loyalty framework. Study 3 concludes that perceived risk dimensions promote multi-homing intention, which in turn promotes multi-homing behavior. Originality/value Through empirical investigation, the present research succeeds in establishing that multi-homing is a concern for SPs, deciphering the attitudinal factors that distinguish multi-homers and single-homers in a loyalty framework, and confirming the influence of perceived risk dimensions on multi-homing. Thus, the study has several theoretical and practical implications for B2B services in emerging economies.

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“…COVID-19 salgını, kişilerin evde kalarak diğer insanlardan izole bir şekilde vakit geçirdikleri, dolayısıyla turistik kaynaklara erişimin tek yolunun sanal ortamlar olduğu bir dönemi ifade etmektedir. Bu bağlamda, sanal gerçeklik ve artırılmış gerçeklik gibi yeni teknolojilerin salgın döneminde turizm açısından öneminin arttığı ifade edilmektedir (Manchanda ve Deb, 2021;Lu ve diğerleri, 2022). Bu tür gerçeklik teknolojileri, kişilerin turistik ürün ve hizmetlere erişim sağlamalarının alternatif bir yolunu oluşturmaktadır.…”

Section: Introductionunclassified

Metaverse Teknolojisinin Gelecekte Turizm Sektörüne Olası Etkilerini Belirlemeye Yönelik Bir Araştırma

Ercan

2022

Anadolu Üniversitesi Sosyal Bilimler Dergisi

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Bu çalışmanın amacı, uzman görüşlerinden hareketle metaverse teknolojisinin gelecekte turizm sektörü üzerindeki olası etkilerini tespit etmektir. Bu kapsamda nitel veri toplama tekniklerinden yarı-yapılandırılmış görüşme kullanılarak 22 katılımcıdan birincil veriler elde edilmiştir. Daha sonra bu veriler, belirlenen tema ve alt temalar ışığında kodlanarak betimsel analizler gerçekleştirilmiştir. Bu çalışmadan elde edilen bulgular, turizmde en çok seyahat alanında, turist rehberliği mesleğinde, ek gelir sağlama olarak metaverse teknolojisinin etkilerinin görüleceğini göstermektedir. Ayrıca, gelecekte metaverse’ün turizm pazarlaması açısından en önemli potansiyel faydasının ön deneyim oluşturma olduğu ve ön deneyim ile güvenin turizmdeki gerçek satın alma davranışını etkileyen en önemli unsurlar olduğu belirlenmiştir. Diğer bir bulguya göre, COVID-19 pandemisi turizm sektöründe metaverse teknolojisine uyum sürecini hızlandırmıştır. İlgili literatürde metaverse’ün turizm sektörüne etkilerine ilişkin birincil verilere dayalı çalışmaların sınırlı olması bu çalışmanın sonuçlarını önemli kılmakta ve özgün değerini artırmaktadır. Sosyal medyanın turizmde kullanılan en önemli dijital araç olması, turizmde gerçek satın alma davranışında metaverse’deki ön deneyim ve güven faktörlerinin etkili olması yönündeki bulgular mevcut literatürdeki çalışmaların sonuçlarıyla da benzerlik göstermektedir.

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Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

Cited by 33 publications

References 72 publications

Is VR always better for destination marketing? Comparing different media and styles

Is VR always better for destination marketing? Comparing different media and styles

Multi-homing in B2B services: a psychological perspective

Metaverse Teknolojisinin Gelecekte Turizm Sektörüne Olası Etkilerini Belirlemeye Yönelik Bir Araştırma

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