Serum growth hormone (GH) fell and serum insulin (IRI) rose within 30 min following infusion of phentolamine, an α-adrenergic blocking agent, into the anterior hypothalamus or third ventricle of conscious, fasted baboons. GH and IRI were unchanged following intravenous infusion systemically of phentolamine at doses 2 to 4 times greater than given centrally, indicating that the reciprocal changes in GH and IRI did not result from direct action of phentolamine on the adenohypophysis and pancreatic islets. Rather, these data suggest that the phentolamine blocked hypothalamic adrenergic mechanisms participating in the normal regulation of GH and IRI. Plasma glucose and 17-OHCS rose and plasma glycerol fell in association with changes in GH and IRI, but blood pressure, heart rate and internal temperature were not altered.