Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence

Kim, Sung‐Su; Pjesivac, Ivanka; Jin, Yan

doi:10.1080/10410236.2017.1384353

Cited by 48 publications

(59 citation statements)

References 61 publications

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“…Findings warrant promotional health messages framing a high risk of illness, as this has been found useful in influencing vaccine-related behavior. 18 Males were the only demographic predictor of having a definite intention of COVID-19 vaccination, which implies the need for gender-based intervention. It is important to note that in this study the price of the COVID-19 vaccine is not a significant predictor of vaccination intent.…”

Section: Discussionmentioning

confidence: 98%

The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay

Wong

Alias

Lee

et al. 2020

Human Vaccines & Immunotherapeutics

688

116

763

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Background: The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations. Methods: A cross-sectional survey was conducted from 3 to 12 April 2020. The health belief model (HBM) was used to assess predictors of the intent to receive the vaccine and the WTP. Results: A total of 1,159 complete responses was received. The majority reported a definite intent to receive the vaccine (48.2%), followed by a probable intent (29.8%) and a possible intent (16.3%). Both items under the perceived benefits construct in the HBM, namely believe the vaccination decreases the chance of infection (OR = 2.51, 95% CI 1.19-5.26) and the vaccination makes them feel less worry (OR = 2.19, 95% CI 1.03-4.65), were found to have the highest significant odds of a definite intention to take the vaccine. The mean ± standard deviation (SD) for the amount that participants were willing to pay for a dose of COVID-19

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Section: Discussionmentioning

confidence: 98%

The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay

Wong

Alias

Lee

et al. 2020

Human Vaccines & Immunotherapeutics

688

116

763

View full text Add to dashboard Cite

show abstract

“…Perceived vaccine efficacy is the belief that a vaccine will reduce the likelihood of infection or disease that can occur without the vaccine (Nan et al, 2012). The importance of vaccine efficacy in vaccine uptake is evident in several studies (e.g., Kim et al, 2017;Teo et al, 2019). A study focusing on message framing found that perceived vaccine efficacy mediated the relationship between message framing and influenza vaccination intention (Kim et al, 2017).…”

Section: Perceived Vaccine Efficacy As a Mediatormentioning

confidence: 99%

“…The importance of vaccine efficacy in vaccine uptake is evident in several studies (e.g., Kim et al, 2017;Teo et al, 2019). A study focusing on message framing found that perceived vaccine efficacy mediated the relationship between message framing and influenza vaccination intention (Kim et al, 2017). Another qualitative study in older adults found that trust in vaccine efficacy was a strong motivator of vaccine uptake (Teo et al, 2019).…”

Section: Perceived Vaccine Efficacy As a Mediatormentioning

confidence: 99%

Health Information Sources and the Influenza Vaccination: The Mediating Roles of Perceived Vaccine Efficacy and Safety

Hwang

2020

Journal of Health Communication

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Although the influenza vaccine is widely recognized as an effective preventive measure, influenza vaccination rates among U.S. adults remain low. Moreover, influenza-related respiratory illnesses may increase the risk of adverse outcomes of COVID-19. Thus, this study examines the mechanisms involved in influenza vaccination uptake. Specifically, this study investigates how health information sources are associated with perceived vaccine efficacy and safety, which, in turn, associated with influenza vaccine uptake. Analyzing cross-sectional survey data from a national U.S. adult sample (N = 19,420), mediation analyses were conducted. Results revealed that considering vaccine efficacy, health information seekers who assigned more value to medical professionals, medical journals, and newspaper articles were more likely to perceive a vaccine as effective, thus being more likely to receive the influenza vaccine. By contrast, individuals who placed more value in social media were less likely to perceive vaccine efficacy, and, in turn, were less likely to get the influenza vaccine. Turning to vaccine safety, the value ascribed to medical professionals was positively associated with vaccine safety, which, in turn, related to influenza vaccine uptake. By contrast, social media, family or friends, and promotions were negatively associated with vaccine safety, and then influenza vaccine uptake.

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“…Because of its significance to public health, there have been numerous studies of the factors that cause “vaccine hesitancy” (Hornsey et al, 2018; Puri et al, 2020; Thunström et al, 2020). Most of the studies have focused on decision-making in the context of parents vaccinating their children, the acceptance of the HPV vaccine, or decision-making with respect to the flu vaccine (Brewer et al, 2007; Callaghan et al, 2020; Dubé et al, 2013; Kim et al, 2019; Nan et al, 2015; Smith et al, 2017).…”

Section: Framing Effects and Vaccination Beliefsmentioning

confidence: 99%

The Effect of Frames on COVID-19 Vaccine Hesitancy

Palm

Bolsen

Kingsland

2021

Preprint

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In order to control the spread of infectious diseases such as COVID-19, it will be important to develop a communication strategy to counteract “vaccine hesitancy”. This paper reports the results of a survey experiment testing the impacts of several types of message content: the safety and efficacy of the vaccine itself, the likelihood that others will take the vaccine, and the possible role of politics in promoting the vaccine. In an original survey of 1123 American M-Turk respondents, we provided six different information conditions suggesting the safety and efficacy of the vaccine, the lack of safety/efficacy of the vaccine, the suggestion that most others would take the vaccine, the suggestion that most others would not take the vaccine, the suggestion that the vaccine is being promoted to gain greater control over individual freedom, and the suggestion that it is being rushed for political motivations. We compared the responses for those in the treatment groups with a control group who received no additional information. In comparison to the control group, those who received information about the safety/efficacy of the vaccine were more likely to report that they would take the vaccine, those who received information that others were reluctant to take the vaccine were more likely to report that they themselves would not take it, that other Americans would not take it, and that it was not important to get the vaccine, and those who received information about political influences on vaccine development expressed hesitancy to take it. Communication of effective messages about the vaccine will be essential for public health agencies that seek to promote vaccine take-up.

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Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence

Cited by 48 publications

References 61 publications

The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay

The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay

Health Information Sources and the Influenza Vaccination: The Mediating Roles of Perceived Vaccine Efficacy and Safety

The Effect of Frames on COVID-19 Vaccine Hesitancy

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