2015
DOI: 10.1080/10810730.2015.1012242
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Effects of Message Framing and Visual-Fear Appeals on Smoker Responses to Antismoking Ads

Abstract: This study examined the effects of antismoking ads on Korean adult male smokers. An experiment was conducted to explore how message framing and visual-fear appeals embedded in antismoking ads may influence ad-evoked fear, threat appraisals, and intention to quit smoking. Results showed that (a) antismoking ad exposure increased ad-evoked fear and cessation intention; (b) optimistic bias was stronger when the visual-fear appeal was absent in antismoking ads; and

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Cited by 24 publications
(14 citation statements)
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“…Unlike this finding, the visualization of the assignment does not affect the framing bias (Gamliel and Kreiner, 2013). On the other hand, Park and Rothrock's (2006) visualisation effect contradicts the results of Kang and Lin's (2015) experiments with smokers. These authors find that images of healthy and cancer-affected lungs do not have an impact on smokers because the high-risk option (to keep smoking) is too important to them.…”
Section: Literature Reviewmentioning
confidence: 83%
See 1 more Smart Citation
“…Unlike this finding, the visualization of the assignment does not affect the framing bias (Gamliel and Kreiner, 2013). On the other hand, Park and Rothrock's (2006) visualisation effect contradicts the results of Kang and Lin's (2015) experiments with smokers. These authors find that images of healthy and cancer-affected lungs do not have an impact on smokers because the high-risk option (to keep smoking) is too important to them.…”
Section: Literature Reviewmentioning
confidence: 83%
“…Indeed, numerous authors show that this group of factors considerably affects the decision in term of the framing effect. Kang and Lin (2015), for example, test the impact of a positive/negative framing in a message that mentions the harmful impacts of smoking on health. They find that framing has no effect on reactions of people who are smoking.…”
Section: Literature Reviewmentioning
confidence: 99%
“…This criterion was imposed to examine relative effectiveness or ineffectiveness of visual image on persuasion compared to non-image message. Studies that compared different type of visual images (e.g., McQuarrie & Mick, 1999;van Rompay, de Vries, & van Venrooij, 2010), intensity of image descriptions (e.g., Kang & Lin, 2015;Verlhiac, Chappé, & Meyer, 2011), or a visual treatment group with a control group of no message recipients (e.g., Marshall, Craun, & Theriot, 2009) were excluded from the main analysis. Third, the dependent variable must be persuasion, assessed by attitude change, behavioral intention, perceived effectiveness, behavioral change, or a combination of thereof.…”
Section: Inclusion and Exclusion Criteriamentioning
confidence: 99%
“…Motivational interviewing, message framing, and empowerment techniques have also been shown to be effective to induce behavioral modification and resilience for individuals with HIV or substance use disorders. [42][43][44][45] Although data are lacking on whether strengthening agency for individuals living with HIV can enhance retention, self-determination and self-efficacy theory have been successfully integrated into strategies to improve physical activity for individuals living with cardiac disease. 46 Our findings suggest that such approaches might likewise be applied effectively to address barriers to retention in HIV care.…”
Section: Insights From Behavioral Psychologymentioning
confidence: 99%