Effects of Local Food Value Perception on Purchasing and Experience

Weon, Mi-Keyoung; Park, Younghee; Lee, Yeon-Jung

doi:10.7318/kjfc/2015.30.1.054

Cited by 4 publications

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Therefore, any comprehensive analysis of local food consumption should consider these key determinants to gain a more accurate understanding of the factors that guide consumers toward choosing local food options. This is even more relevant when considering that these variables may have a direct effect on behavior beyond mere intention ( 57 , 58 ). For example, if the price of local food is significantly higher than non-local options or if local products are not readily available in certain areas, consumers may opt for more affordable and easily accessible alternatives, even if they had the intention to buy local food.…”

Section: Discussionmentioning

confidence: 99%

Psychosocial drivers influencing local food purchasing: beyond availability, the importance of trust in farmers

Carfora,

Catellani

2023

Front. Nutr.

View full text Add to dashboard Cite

IntroductionAlthough consumers bought more local food during the changing context of pandemic COVID -19, this positive modification may not become a stable habit afterward.MethodsTo understand this change in drivers of consumers' intention to buy local food, we investigated the role of perceptions of various intrinsic and extrinsic attributes of local food, its perceived quality, price and availability, and consumers' trust in local food producers. We also investigated the role of sociodemographic variables as well as the moderating role of consumers' stage of change (i.e., absence, reduction, maintenance, and increase) in the purchase of local food.ResultsStructural equation modeling results on a representative sample of Italian consumers (N = 511) showed that local food availability is the main driver of purchase intention (β = 0.20; p = 0.001), especially among consumers who have changed their habits toward buying local food (reduction stage = β = 0.24; increase stage = 0.30; p = 0.001). In addition, trust in local food producers was found to be a key antecedent to consumers' perceptions of local food as environmentally friendly (β = 0.57; p = 0.001), healthy (β = 0.55; p = 0.001), authentic (β = 0.58; p = 0.001), tasty (β = 0.52; p = 0.001), socially sustainable (β = 0.59; p = 0.001), and as a product with a good appearance (β = 0.55; p = 0.001).DiscussionOverall, these results improve our understanding of which food attributes should be emphasized in communication to promote the purchase of local food.

show abstract

Section: Discussionmentioning

confidence: 99%