“…Research on the rheological behavior of HEURs in waterborne systems has mostly focused on investigating the rheology of HEURs in aqueous media, both in the absence and in the presence of surfactants. − These studies aim to assess the effect of various factors, such as the size of hydrophilic and hydrophobic segments, temperature, concentration, and molecular weight distribution of HEUR and the interaction with surfactants. Further, relevant research activity has been extended to examine the rheology and stability of latex emulsions thickened with HEURs, focusing on the effect of latex monomer composition, particle size distribution, surface charge, and hydrophobicity. ,,− Bridging mechanisms and associations between HEURs and latex particles have also been studied, particularly focusing on the adsorption of hydrophobic segments, interparticle bridging, and loop formation. ,, Despite this extensive research, only few studies have transitioned these findings to waterborne paint formulations; ,,, therefore, a comprehensive analysis linking the HEUR rheological behavior across aqueous solutions, latex-based emulsions, and paint formulations is missing. At the same time, the methods for optimizing rheological properties in waterborne dispersions in the industry rely almost exclusively on trial-and-error processes and the experience of formulators, underscoring the necessity for more standardized approaches.…”