Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach

Ginder, Whitney; Kwon, Wi‐Suk; Byun, Sang‐Eun

doi:10.1007/s10551-019-04282-w

Cited by 102 publications

(119 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Positive effects of environmental CSR messages on consumer purchase intention were constated [28][29][30]. Ginder, Kwon and Byun [14] find that the communication style of CSR messages matters. Communicating less than (i.e., greenhushing) or just as much as what a corporation is doing (i.e., uniform) leads to high purchase intention among consumers.…”

Section: Communicating Environmental Csrmentioning

confidence: 92%

“…Ginder, Kwon and Byun [14] develop a model to classify a company's environmental CSR communication into congruent and incongruent communication. Incongruent communication occurs when a company's environmental CSR claim is not in line with its internal environmental CSR actions.…”

Section: Message Stylementioning

confidence: 99%

“…While a few researchers have examined the impact of CSR communication on consumers [14,15], only a subset of scholars have moved beyond consumer perception to consider how consumers can be incited to commit to their social responsibility [16]. Consumer social responsibility (CnSR) entails consumers' awareness and socially responsible behavior in terms of consumption habits [16].…”

Section: Introductionmentioning

confidence: 99%

“…In addition, Schmeltz [18] claims that the rhetorical and discursive challenges of CSR communication have not been well addressed in the literature. Knowledge on different message styles, such as greenwashing (doing less than the corporate states) or greenhushing (doing more than the corporate states), and how they affect the perceptions among consumers is scarce [14]. Similarly, Kouchaki and Jami [19] argue that the tactics that can be used in CSR messages to psychologically influence consumers still need to be examined.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

Christis

Wang

2021

Sustainability

View full text Add to dashboard Cite

While engaging in corporate social responsibility (CSR) has gradually become mainstream in the business context, the investigation of CSR communication and its effectiveness remains limited. This study examines how environmental CSR communication affects consumer perception and behavior through an experiment design. We distinguish three CSR communication factors—message content (climate responsibility vs. sustainable use of natural resources), message style (greenhushing vs. uniform vs. greenwashing) and praise tactics (consumer praise vs. company praise)—and assess their impacts on consumer trust, purchase intention and consumer advocacy, respectively. We also investigate the moderating role of attributed intrinsic and extrinsic corporate motives on engaging in environmental CSR. An online experiment (N = 304) revealed that a uniform message style outperforms the other two styles, whereas greenwashing is found to be least effective. In addition, attributed intrinsic corporate motives moderate the impacts of environmental CSR communication on consumer trust, purchase intention and consumer advocacy, respectively. No moderation effect was found for attributed extrinsic corporate motives. The findings provide important implications for effective environmental CSR communication with respect to specific message styles and attributed corporate motives.

show abstract

Section: Communicating Environmental Csrmentioning

confidence: 92%

Section: Message Stylementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

Christis

Wang

2021

Sustainability

View full text Add to dashboard Cite

show abstract

“…The authors believe that both of these theories are relevant to this study. Several previous researchers have extensively used these two theories to explain consumer behavior [27][28][29][30][31]. The attribution theory argues that individual attributes provide a foundation for some specific behavior.…”

Section: Literature and Hypotheses Developmentmentioning

confidence: 99%

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

et al. 2021

View full text Add to dashboard Cite

Achieving consumer loyalty will remain a prime objective of every business in the current volatile, uncertain, complex and ambiguous environment (VUCA), which demands some out-of-the-box thinking on the part of policymakers to sustain the competitive advantage. Sustainability has been emerging as a “new normal” for all industries of the present era, which forces all sectors to incorporate it into their business operations. There have been studies on the relationship between sustainability and consumer loyalty, but these studies are inconclusive, further establishing the importance of more research in this area. In this frame of reference, the present research objective is to test the dimensional impact of corporate social responsibility (CSR) activities (economic, environmental, social) on banking consumers’ loyalty in the context of Pakistan. The data were collected from different bank account holders, which were then analyzed through the structural equation modeling (SEM) technique in AMOS. The results revealed that all three dimensions of CSR positively relate to consumer loyalty. The banking industry policymakers can benefit from the findings of the present study to understand sustainability from the lens of marketing to drive a higher level of consumer loyalty.

show abstract

Do not walk into darkness in greenhushing: A cross‐cultural study on why Chinese and South Korean corporations engage in greenhushing behavior

Tao

2024

Bus Strat Dev

View full text Add to dashboard Cite

This study focuses on exploring the factors influencing why companies engage in greenhushing decisions in the cultural backgrounds of China and Republic of Korea. Structural equation modeling analysis indicates that in these two countries, reputational risk not only directly leads to corporate greenhushing behavior, but also exerts its influence through conservatism as a mediating factor. Reputational risk causes companies to exhibit conservatism, which in turn leads to the adoption of greenhushing behavior. Furthermore, tests for moderation effects revealed that, in the Chinese sample data, a transparent information disclosure mechanism has the ability to mitigate the impact of reputational risk on corporate greenhushing behavior, as well as to alleviate the influence of conservatism on corporate greenhushing behavior. In the South Korean sample data, a transparent information disclosure mechanism can moderate the impact of reputational risk on conservatism and corporate greenhushing behavior. Finally, the fsQCA method is tested to derive the different configurations and pathways that lead to the strong emergence of greenhushing behavior in companies in China and Republic of Korea, as well as to identify the most influential pathways. This study provides substantial theoretical support for further exploration of the causal mechanisms of corporate greenhushing behavior and promotion of cross‐cultural comparisons and learning in the international environmental management field. In addition, provides rich empirical support and theoretical guidance for corporate environmental management decision‐making and policy formulation. The findings highlight the further standardization and strengthening of transparent information disclosure mechanisms will be an important direction for future environmental policy development.

show abstract

Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach

Cited by 102 publications

References 40 publications

Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

Do not walk into darkness in greenhushing: A cross‐cultural study on why Chinese and South Korean corporations engage in greenhushing behavior

Contact Info

Product

Resources

About