“…Highly uncertain and complex business environments, driven by accelerating technology cycles, the importance of business model innovation, and trends like open innovation and customer‐driven innovation, require such an innovation process (Tidd, 2001). Accordingly, many scholars highlight CV as an important activity for modern innovation management that usually has to deal with such environments (e.g., Gobble, 2018; Gold & Berg, 2017; Hill & Birkinshaw, 2008; Richter et al, 2018; Selig et al, 2019; Vanhaverbeke et al, 2008).…”