Effects of internal branding management in a hospital context

Huang, Ching-Ying; Lai, Chia-Hsien

doi:10.1080/02642069.2018.1491969

Cited by 13 publications

(14 citation statements)

References 46 publications

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“…[ 14 – 18 , 49 , 60 – 63 , 30 – 32 , 34 – 41 , 44 , 45 , 47 , 51 – 53 , 55 – 59 , 76 , 83 – 85 , 89 , 66 , 67 , 69 , 75 , 77 , 78 , 81 , 82 , 90 , 91 , 102 , 111 , 114 , 92 , 94 , 95 , 98 – 101 , 103 , 105 , 106 , 120 , 121 ]…”

Section: Resultsunclassified

Hospital performance evaluation indicators: a scoping review

Hadian,

Rezayatmand,

Shaarbafchizadeh

et al. 2024

BMC Health Serv Res

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Background Hospitals are the biggest consumers of health system budgets and hence measuring hospital performance by quantitative or qualitative accessible and reliable indicators is crucial. This review aimed to categorize and present a set of indicators for evaluating overall hospital performance. Methods We conducted a literature search across three databases, i.e., PubMed, Scopus, and Web of Science, using possible keyword combinations. We included studies that explored hospital performance evaluation indicators from different dimensions. Results We included 91 English language studies published in the past 10 years. In total, 1161 indicators were extracted from the included studies. We classified the extracted indicators into 3 categories, 14 subcategories, 21 performance dimensions, and 110 main indicators. Finally, we presented a comprehensive set of indicators with regard to different performance dimensions and classified them based on what they indicate in the production process, i.e., input, process, output, outcome and impact. Conclusion The findings provide a comprehensive set of indicators at different levels that can be used for hospital performance evaluation. Future studies can be conducted to validate and apply these indicators in different contexts. It seems that, depending on the specific conditions of each country, an appropriate set of indicators can be selected from this comprehensive list of indicators for use in the performance evaluation of hospitals in different settings.

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Section: Resultsunclassified

Hospital performance evaluation indicators: a scoping review

Hadian,

Rezayatmand,

Shaarbafchizadeh

et al. 2024

BMC Health Serv Res

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“…Because hospitality firms strive to create differentiated customer experiences through comprehensive training (Hurrell & Scholarios, 2014;Garavan et al, 2022), internal branding research has focused historically on the hospitality industry (Punjaisri & Wilson, 2011;Terglav et al, 2016;Zhang & Xu, 2021;Qureshi et al, 2022). However, the fundamental constructs have been studied in other service industries, including airlines (Vatankhah & Darvishi, 2018;Murillo, 2022), financial services (Garas et al, 2018;Taku et al, 2022), universities (Clark et al, 2020;Murillo & Atristain-Suárez, 2023), healthcare (Huang & Lai, 2018), ride-sharing platforms (Murillo & Terán-Bustamente, 2020); retail (Murillo, 2020;Porricelli et al, 2014), and public sector organizations (Leijerholt et al, 2022).…”

Section: Internal Brandingmentioning

confidence: 99%

Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

Murillo,

Sádaba,

Mir-Bernal

et al. 2024

myn

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This research aims to empirically examine the internal branding processes implemented by a global sports fashion firm to turn all employees into competent brand ambassadors. Brand-oriented training was hypothesized as an antecedent of salesperson brand identification and brand commitment, which drive brand-aligned behavior, the critical trait of employee brand ambassadors. These hypotheses were tested by surveying 141 corporate and retail employees of a global sportswear fashion brand's regional operations in Mexico. The principal conclusion is that brand-oriented training proves a significant driver of salesperson brand identification. Furthermore, brand identification drives brand commitment and brand-aligned behavior among all company employees, not just salespersons

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“…Asha 10 explained the role of internal branding resulting in employees' brand based outcomes such as employee engagement in services sector through employees' well-being. Similarly, Huang & Lai 11 showed that successful hospital brand management enables employees to understand the hospital's brand value which affect their behaviour and job performance. Internal brand expresses the hospital's ability to align its mission, vision, values and professional practices which support a consistent health service to patients.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Internal Branding on Employee Engagement: An Empirical Study Conducted among Medical Staff’s Brand Supporting Behaviour in Indian Hospitals

Asha Binu Raj

2020

IJPHRD

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Building an internal brand is a critical function of service organizations today. The employee's attitude and behaviour must represent the organization's brand, values and culture. Internal branding is highly relevant in healthcare, where it includes a range of strategies aimed at employees to help them deliver the desired service to patients. This empirical research paper focuses on the impact of internal branding dimensions on employee engagement among medical staff in select Indian hospitals. The analysis of the data collected from a sample of 176 respondents using structured questionnaires show that internal branding dimensions such as internal communication, HR processes during internal branding, brand focused training and leadership assist in engaging the medical staff while providing healthcare services. Considering social exchange theory (SET) as the theoretical foundation, the research indicates that medical staff show high level of engagement when hospitals implement internal branding programs.

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Effects of internal branding management in a hospital context

Cited by 13 publications

References 46 publications

Hospital performance evaluation indicators: a scoping review

Hospital performance evaluation indicators: a scoping review

Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

Impact of Internal Branding on Employee Engagement: An Empirical Study Conducted among Medical Staff’s Brand Supporting Behaviour in Indian Hospitals

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