Effects of interfirm IT capability and interfirm trust on omnichannel integration: the mediating role of interfirm integration

Li, Yang; Huang, Xianbao; Zhang, Kai

doi:10.1108/jbim-05-2022-0194

Cited by 1 publication

(1 citation statement)

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“…In this study, a SUR model was determined as a suitable method to test the hypotheses, as similar studies examining consumer behaviour in omnichannel environments have also tested this method (Li et al , 2023). Specifically, the SUR model was able to effectively understand the moderating effects (Autry et al , 2010) within the regressions while also correcting the correlated error terms.…”

Section: Resultsmentioning

confidence: 99%

Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase

Meredith Robertson,

Kopot

2023

JFMM

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PurposeWhile today's customer steadily adapts to various modes of shopping, their beliefs around fluency through each shopping channel, and personal factors such as income level, can impact their intention to patronage or purchase from omnichannel department stores. Hence, this study analysed the customers of omnichannel fashion department stores, using perceived fluency and income as indirect factors that help understand customers' patronage intention and purchase intention.Design/methodology/approachThe overarching framework for this research is the theory of reasoned action, in which patronage and purchase intentions represent the specific likelihood-of-performance behaviours. A Seemingly Unrelated Regression model was empirically used to analyse the relationships between generational cohorts, income, and perceived channel fluency and the behaviours that lead to patronage intention and purchase intention. Researchers conducted a survey among 552 omnichannel fashion department store consumers to examine today's retail environment.FindingsThe results of this study suggest that (1) consumers between the ages of 50 and 69 years, including older Generation X and younger Baby Boomers, who earn between $60,000 and $79,999 in annual salary show a significantly positive relationship with both patronage and purchase intentions through perceived fluency and (2) consumers between the ages of 38 and 49 years, including older Millennials and younger Generation X, who earn between $80,000 and $99,999 in annual salary show a significantly positive relationship with purchase intention through perceived fluencyOriginality/valueThis study analyses correlations between a generational cohort, perceived fluency as moderated by income and the relationship between these variables and customers' patronage and purchase intentions, which has not been studied before.

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Section: Resultsmentioning

confidence: 99%