Effects of Industry 4.0 technologies and servitization on firm performance: evidence from the Pakistani manufacturing sector
Muhammad Imran,
Ghulam Mustafa,
Shafique Ur Rehman
et al.
Abstract:PurposeThis study examines the unique effects of Industry 4.0 technologies and servitization on firm performance and explores whether servitization mediates the Industry 4.0 and firm-performance relationship.Design/methodology/approachData were collected from 76 manufacturing firms in Pakistan using an online survey questionnaire. The partial least squares structural equation modeling (PLS-SEM) method was used to test the proposed hypotheses.FindingsAnalysis in SmartPLS revealed significant positive effects of… Show more
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