Effects of in-store marketing on food and beverage purchases: a longitudinal study of households with children
Anna H Grummon,
Joshua Petimar,
Alyssa J Moran
et al.
Abstract:Objective:
Most food retailers display foods in prominent locations as a marketing strategy (i.e., “placement promotions”). We examined the extent to which households with children change their food and beverage purchases in response to these promotions.
Design:
We analyzed a novel dataset of all products promoted in two supermarkets from 2016–2017, including promotion dates and locations (e.g., aisle endcaps, front registers). We linked promotions to all purchases from the supermarkets … Show more
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