“…Similarly, Baixauli, Salvador, Hough & Fiszman, (2008) showed that information about fibre content in muffins had a positive effect on hedonic liking, with health-conscious consumers giving higher ratings and less health-conscious consumers lower ratings when fibre information was provided. However, in many other assessments of products such as yogurts (Bølling Johansen et al, 2010), tomato juice (Goerlitz & Delwiche, 2004), a blueberry-soy product (Teh et al, 2007), soup (Liem et al, 2012b), mayonnaise (Miele, Di Monaco, Cavella & Masi, 2010), lamb (Prescott et al, 2004), fish (Roosen et al, 2004), fruit juice (Sabbe, Verbeke, Deliza, Matta & Van Damme, 2009), and chilli paste (Toontom, Meenune & Posri, 2010), health attitudes, interest or consciousness had no significant effect on hedonic ratings. This could possibly depend on type of product tested and associations with the product, rather than on the information provided.…”