Effects of global OTT(Netflix)'s entry on terrestrial broadcaster's content investment

Kim, Yun Hyung; Weonseek, Kim; Mo, Jeonghoon

doi:10.15820/khjss.2018.44.2.015

Cited by 2 publications

(2 citation statements)

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“…However, in terms of actual output, Netflix's content quality outperforms those of IQiyi's, which is mainly due to the higher level of development of the global OTT industry in the United States. Global OTT services have built a great production environment and infrastructure based on huge capital [21]. Compared with Netflix, IQiyi pays more attention to providing diversified services considering its categories of content and its licensing businesses.…”

Section: Content Issuesmentioning

confidence: 99%

“…Meanwhile, as the price has long ranked the highest among unsatisfactory items in media services [7], pricing strategies should be adjusted accordingly. In addition, more studies have focused on local penetration of global OTT services like Netflix and YouTube [8], accentuating the negative impact of global OTT service have on local video industries proved by cases of Thailand [9] and Brazil [10]. However, only a few studies have yielded discussion from the perspective of consumers.…”

Section: Introductionmentioning

confidence: 99%

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Where Should Existing Video Streaming Platforms Improve: A Comparative Analysis of Netflix and IQiyi

Yi-yun¹,

Lv²,

Sui³

2021

Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

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This study investigates two video streaming giants, Netflix and IQiyi, resorting to finding where they should improve through analyzing financial reports and the review comments from both of its apps. Statistical analysis and a deep textmining method have been applied accordingly. Findings from financial reports reveal that Netflix has more potential in its diversification of revenue streams, and IQiyi should enlarge its business scale. Text-mining results demonstrate that both platforms need to improve in the fields of content and app features. Netflix should find ways to maintain and continue its high-quality series content, while IQiyi should expand its content library. Both platforms should work on technical problems, among which Netflix can also improve in features of personalized lists and subtitles. In addition, the subscription issue remains to be a significant problem for IQiyi, including the high price, too many layers of payment, and auto-renewal contract system. This research offers an alternative approach and a more coherent understanding of Netflix and IQiyi's deficiencies. Methodologically, it further contributes by illustrating how review comments could be effectively applied in video-streaming related studies.

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Section: Content Issuesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Where Should Existing Video Streaming Platforms Improve: A Comparative Analysis of Netflix and IQiyi

Yi-yun¹,

Lv²,

Sui³

2021

Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

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Historical Drama in the Time of Global Streaming Platforms: Envisioning Transition in Mr. Sunshine

Kim

2021

Television & New Media

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This article examines 2018 South Korean historical drama Mr. Sunshine as an example showcasing the impact of global streaming platforms on local television production. As a locally produced show targeting the international market and later purchased by Netflix, Mr. Sunshine offers an interesting case study of the local industry’s response to changes brought about by global streaming services. This article analyzes how the creators’ acute awareness of the threats and opportunities posed by the increasingly transnationalizing media industry is reflected in the text of the historical drama set in the time of modernization and the approaching Japanese occupation. It argues that Mr. Sunshine’s visual and narrative construction of early twentieth-century Korea, which emphasizes the unrealized potential of transitional times and Korean people’s agency in shaping their own history, indicates a perceived parallel between the setting of the show and the conditions of its creation.

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Effects of global OTT(Netflix)'s entry on terrestrial broadcaster's content investment

Cited by 2 publications

References 0 publications

Where Should Existing Video Streaming Platforms Improve: A Comparative Analysis of Netflix and IQiyi

Where Should Existing Video Streaming Platforms Improve: A Comparative Analysis of Netflix and IQiyi

Historical Drama in the Time of Global Streaming Platforms: Envisioning Transition in Mr. Sunshine

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